Part 1 (4): Utility Rating Scale for Result Blocks

Question 1

utility rating scale

Answer 1

offers 5 rating options that apply to all types of result blocks in block utility rating

Question 2

V

Answer 2

Vital; a special rating category

Question 3

U

Answer 3

Useful; very helpful for many or most users

Question 4

R

Answer 4

Relevant; helpful for many users OR very helpful for some users

Question 5

SR

Answer 5

Slightly Relevant; helpful for fewer users

Question 6

OT

Answer 6

Off-Topic or Useless’ helpful for no or very few users

Question 7

utility slider

Answer 7

uses abbreviations for the 5 rating options

Question 8

TLRB

Answer 8

Title Link Result Blocks; result blocks with a title link and landing page; utility rating is based primarily on the MC of the LP

Question 9

NTRB

Answer 9

No Title Link Result Blocks; result blocks with no title link; utility rating is based primarily on content and prominent links inside the result block

Question 10

V rating used when

Answer 10

1. dominant interpretation and clear user intent to navigate to a specific website or webpage, and the LP is exactly what the user is looking for
2. dominant interpretation of the query is an entity and the LP is the official webpage associated with that entity

Question 11

URL Queries

Answer 11

query looks like a URL

e.g. http://www.ibm.com, www.ibm.com, ibm.com