Part 1 (11, 12): Overall PQ rating Flashcards
overall rating above Medium
every aspect of page and website quality must be medium or high
webspam
term for webpages that are designed by webmasters to trick search engines and draw users to their websites
spammers
webmasters who use deceptive techniques
technical signals of spam
- hidden text and hidden links
- keyword stuffing
- sneaky redirects
- cloaking with JavaScript redirects and 100 % frames
hidden text may be revealed by
- applying Command-A
- looking outside the normal viewing area
- using advanced techniques
keyword stuffing
webmasters sometimes load pages with an excessive amount of keywords
sneaky redirects
a page redirects the user from a URL on one domain to a different URL on a different domain, with spam intent
cloaking
webmaster shows different pages to the search engine and the user
2 methods spammers use to show different pages to search engines than to users
JavaScript redirects
100% frame
pages are considered spam if they have
No MC, deceptive MC, or unhelpful MC
Copied MC
Auto-generated MC
parked domains
aka expired domains
-spammers buy expired or obsolete websites and cover the pages with Ads
a typical parked/expired domain contains
- Ads
- links to other similar pages on the website
- a fake search box
recognizing parked/expired domains
- look at the links
- look at the domain name (URL)
- look at the page on the Internet Archive
fake blog or fake forum
contains fake posts that are either nonsensical, copied from another source, or are written purely to get clicks on Ads or affiliate links
spammed blogs and spammed forums
a real working site with real posts, but which has been spammed with posts that contain Ads and/or porn links
