Part 2 (7,8): Page Quality Evaluation

Question 1

PQ

Answer 1

Page Quality rating

Question 2

YMYL

Answer 2

Your Money or Your Life; pages that can have an impact on your current or future well being

Question 3

YMYL pages should

Answer 3

come from reputable websites and the content should be created with a high level of expertise and authority

Question 4

lack of purpose

Answer 4

impossible to figure out the purpose of the page; often gibberish or auto-generated

Question 5

harmful purpose

Answer 5

clearly harmful or malicious e.g phishing scams, download pages

Question 6

deceptive pages

Answer 6

designed to look as though they have a helpful purpose but actually exist for some other reason; usually created to make money using ads or affiliate links

Question 7

violate the Quality Guidelines section of Google’s Webmaster Guidelines

Answer 7

1. Lack of Purpose pages
2. Harmful pages
3. Deceptive pages
   - all should be considered lowest quality

Question 8

creating high quality MC takes a significant amount of at least one of the following:

Answer 8

1. time
2. effort
3. expertise
4. talent

Question 9

Rating MC

Answer 9

no main content
unsatisfying
so-so
satisfying
very satisfying

Question 10

Rating helpfulness of SC

Answer 10

no supplementary content
distracting / not helpful
so-so
helpful 
very helpful