Part I - Sales v Marketing

Question 1

What is the focus of marketing and sales departments?

Answer 1

Customers

Albeit in different ways and at different customer journey stages

Question 2

What does the marketing team develop?

Answer 2

Messaging designed to attract and engage customers

Question 3

What does the sales team work on?

Answer 3

Turning potential leads into paying customers

Question 4

How are marketing and sales intertwined?

Answer 4

Marketing focuses on attraction & interest
Sales focuses on converting that interest into business

Question 5

What do marketing and sales offer in terms of career opportunities?

Answer 5

WORK ON THIS

Question 6

Where do marketing and sales sit in the purchase funnel?

Answer 6

Marketing sits at the top and sales at the bottom of the purchase funnel

Question 7

What is the role of marketing in the purchase funnel?

Answer 7

Generates awareness or interest in a company’s products or services

Question 8

What is the role of sales in the purchase funnel?

Answer 8

1. Establishes a relationship with customers
2. Converts their interest into a purchase

Question 9

How do marketers communicate with customers?

Answer 9

Digital and print campaigns
(ads, social media posts, videos blog posts, emails, etc.)

Question 10

What is the purpose of marketing communication?

Answer 10

1. Alert customers to new or current products or services
2. Build up brand awareness and loyalty

Question 11

What methods do salespeople use to communicate with customers?

Answer 11

Email
Phone
Video calls
In-person meetings

Question 12

What do salespeople do after converting customers?

Answer 12

Maintain relationships with existing customers

Question 13

How do marketing and sales synergize?

Answer 13

Marketing generates leads for sales, and sales informs marketers with info on customer needs and preferences

Question 14

Examples of actions that a marketing career involves

Answer 14

-Strategizing major campaigns for brand’s prod/serv
-Communicating/engaging with customers
-Researching markets
-Publicizing company news

Question 15

3 most common types of marketing

Answer 15

1. Digital
2. Social Media
3. Content

Question 16

What do social media marketers do?

Answer 16

Use social media platforms to: communicate with customers
-Create content
-Make campaigns/mark. strategies
-Understand metrics/trends/engagement

Question 17

What do market research analysts do?

Answer 17

Collect and interpret market data to make informed suggestions that influence business strategies

Question 18

What is the role of marketing managers?

Answer 18

They develop and oversee communication between a business and its customers help develop strategy and campaigns and delegate tasks

Question 19

What are some different paths in a sales career?

Answer 19

-Working with prospective leads -Developing sales strategies
-Maintaining relationships with current customers
-Overseeing specific clients

Question 20

What are the two types of sales approaches?

Answer 20

Outbound sales and inbound sales

Question 21

What do Sales Development Representatives (SDRs) do?

Answer 21

Research potential customers and reach out to pitch the company’s prod/serv

Question 22

What is the role of Account Executives?

Answer 22

To build relationships with new clients, and maintain existing ones

Question 23

What distinguishes Sales Engineers in their role?

Answer 23

They need in-depth industry and product knowledge, while also knowing how to sell

Question 24

What are key skills for marketing?

Answer 24

Analytical thinking
Communication
Customer knowledge
Creativity
Problem solving
Technical skills (CMS, SEO, social media data analytics and more)