Part II - Lead Generation Strategies and Techniques Flashcards
What is lead generation?
A process that attracts prospects and converts interest into potential sales
What is the purpose of a lead generation strategy?
To provide a repeatable and measurable way to acquire customers and build relationships
What are examples of lead generation tactics?
Blog posts chatbots coupons webinars and live events
How does lead generation use digital channels?
To convert people into qualified leads through social media and content marketing
What do marketers tailor in lead generation campaigns?
Campaigns to fit their ideal customers and specific products or services
What tools can B2C and B2B marketers use in lead generation?
Different lead generation tools for creating digital marketing campaigns
What is lead gen marketing focused on?
Driving traffic to various channels to collect leads
How do marketers determine where to find leads?
By identifying which channels their ideal customers use
What is a common tactic used on live streaming platforms for lead generation?
Offering free items like coupons or trials during live events to encourage sign-ups
How does SMS contribute to lead generation?
By allowing direct communication through compelling CTAs and leading users to other channels
What are the advantages of email in lead generation?
Sending longer content and images and for retargeting previous customers
How do paid ads assist in lead generation?
By reaching potential customers quickly through targeted ads on platforms like Google and Facebook
What role do social media platforms play in lead generation?
They help build relationships and drive traffic through features like swipe-up and Messenger conversations
How does content marketing support lead generation?
By creating relevant free content with CTAs that encourage visitors to engage further
What is the benefit of word-of-mouth in lead generation?
It helps spread the word about the business through incentives for referrals and social media campaigns
