Part II - Lead Definitions and Types Flashcards
What is a lead?
A person interested in your products or services who provides personal information for follow-up
What is the difference between prospects and qualified leads?
Prospects are more likely to purchase while qualified leads have shown interest but may not buy
Why is identifying different types of leads important?
It helps make better connections with people at various stages in the sales funnel
What is a Marketing Qualified Lead (MQL)?
Someone interested enough to take action like signing up for a demo showing buying characteristics
What differentiates an MQL from a potential customer?
An MQL takes specific actions like subscribing for a webinar or ebook
What is a Sales Qualified Lead (SQL)?
A person who shows intent to become a paying customer possibly through contact forms or direct inquiries
How does a Conversation Qualified Lead (CQL) demonstrate their interest?
By expressing intent to buy during a one-to-one conversation
What defines a Product Qualified Lead (PQL)?
A user of the product who shows interest in purchasing by inquiring about paid features
What type of businesses commonly use PQLs?
Software as a service (SaaS) businesses
