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Flashcards in Place Deck (31)
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1

what is place

place is how a consumer accesses a product

2

what is channel of distribution

Manufacturer- who makes it
Wholesaler-buys from manufacturers and sells to retail
Retailer- to the public
Consumer-buys product

3

what is direct channel of distribution

manufacturer to consumer

4

what is a short channel of distribution

manufacturer to retailer to consumer

5

what is traditional channel of distribution

manufacturer to wholesaler to retailer to consumer

6

what is the positive impacts of manufacturers to wholesaler

-bulk buys so saves manufacturers making small delieveries
-costs are reduced as bigger orders

7

what are the negative impacts of wholesaler to retailer

-loss of control over how product is presented in the warehouse
-less profits as both manufacturers and wholesaler must make a profit

8

what are the positive impact of wholesaler to retailer

-wholesaler break product down into smaller sizes so retailer can buy the amount they need
-wholesalers provide market research data to retailer about items

9

what are different retailers

high street outlet
mobile
temp
e-commerce
mail order
personal selling
direct mail

10

what is high street outlet

independent store, chain store, discount store, pop up shop

11

what are the benefits of high street outlets

-often have consumer loyalty so regular sales garunteed
-trained staff know products better
-customers can see and touch before buying

12

what are the disadvantages of high street outlets

-cost of running branch network
-rent in city is higher than those out with the city
-inconvenience of getting deliveries go the city

13

what is a mobile retailer

things like the tech in livingston, farmer market, fish man

14

what are the positives of mobile retailers

-increase brand awareness
-less expensive as lower running than a branch
-flexible as can target big events like TRNSMT

15

what are the negatives of mobile retailers

-only available to stock limited range of items
-narrow target market
-rivals set up in the same location

16

what are temp retailers

pop up shops that are there for a limited time

17

what are the positives of a temp retailer

-consumer interest is increased as outlet is time limited
-good for seasonal times
-no long term commitment

18

what are the negatives of a temp retailer

-consumers may return and the shop be gone
-hard to recruit staff as jobs are temp
-hard to contact if no permanent address or number

19

what is e/s/m-commerce

a range of goods and services available on a website

20

what are the advantages of e/s/m-commerce

-popular as it saves time and hassle
-zoom, tilt and rotate function
-a regular shopping basket can be made

21

what are the disadvantages of e/s/m-commerce

-more sales returns as you can’t try the product
-consumers could be worried about buying on a website incase of scams etc

22

what is mail order

selling to consumers through a catalogue or by filling in a form in a magazine or paper

23

what are the advantages of mail order

-possible to target market
-good customer service provided by experts with helpline
-home shopping allows time to make more informed purchases

24

what are the disadvantages of mail order

-can put people off as they prefer to try on product
-ads must be very detailed
-publication costs can be high if ads need to be large

25

what is personal selling

promotes product through personal contact like kitchen buying

26

what are the advantages of personal selling

-experts provide good advice to help make decisions
-tailored products which increase satisfaction
-personal recommendations and feedback used in marketing

27

what are the disadvantages of personal selling

-hard to sell, as people are put off door to door selling. bad image

28

what is direct mail

personalised to you promotional letters to home or work

29

what are the advantages of direct mail

-can target market more likely to generate sales
-feeling of personalisation

30

what are the disadvantages of direct mail

-our of date mailing list, have cost but no sales
-junk mail