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Flashcards in Ethical Marketing Deck (3)
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1

what is ethical marketing

this is what businesses use to help develop positive customer relations. public image

2

how could a business ensure they are marketing ethically

-not drawing unfair conclusions from stereotypes
-not using high pressure sale techniques
-environment friendly, fair trade?

3

how is technology having an increasing effect on how products are being marketed

-social media to get customer info
-using websites
-text alerts and push notifications
-use emails or mailing lists