Flashcards in Ethical Marketing Deck (3)
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1
Q
what is ethical marketing
A
this is what businesses use to help develop positive customer relations. public image
2
Q
how could a business ensure they are marketing ethically
A
- not drawing unfair conclusions from stereotypes
- not using high pressure sale techniques
- environment friendly, fair trade?
3
Q
how is technology having an increasing effect on how products are being marketed
A
- social media to get customer info
- using websites
- text alerts and push notifications
- use emails or mailing lists
