Ethical Marketing Flashcards by kirsty blyth

Q

what is ethical marketing

A

this is what businesses use to help develop positive customer relations. public image

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Q

how could a business ensure they are marketing ethically

A

not drawing unfair conclusions from stereotypes
not using high pressure sale techniques
environment friendly, fair trade?

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Q

how is technology having an increasing effect on how products are being marketed

A

social media to get customer info
using websites
text alerts and push notifications
use emails or mailing lists

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