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Managment of Marketing > Ethical Marketing > Flashcards

Flashcards in Ethical Marketing Deck (3)
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1
Q

what is ethical marketing

A

this is what businesses use to help develop positive customer relations. public image

2
Q

how could a business ensure they are marketing ethically

A
  • not drawing unfair conclusions from stereotypes
  • not using high pressure sale techniques
  • environment friendly, fair trade?
3
Q

how is technology having an increasing effect on how products are being marketed

A
  • social media to get customer info
  • using websites
  • text alerts and push notifications
  • use emails or mailing lists