Post modernism and digital communication Flashcards
(21 cards)
How do postmodernists see digital forms of communication?
As beneficial
Why do postmodernists see digital forms of communication as beneficial?
Argues that global digital networks are primarily responsible for diffusing different cultural styles and this will become the norm.
How do postmodernists see globalisation?
As a positive phenomenon
Why do post modernists see globalisation as a positive phenomenon?
Because it created a new class of global consumers, in the developed and developing world, with more choices from which they can construct a hybridised global identity.
How does Strinati (1995) see post modernists societies?
As media saturated societies
What does Strinati (1995) think about new forms of digital communication?
Post modern societies are also underpinned by globalisation and media transnationals use digital communication to remove the distinction between global and local, increasing consumer choice
What is the postmodernist idea of the collapse of meta narratives?
It explains society in a macro and predictable way and the diversity of digital communications has undermined explanations that claimed absolute truths as it has resulted in the fragmentation of knowledge and the relativity of truths
Hart (2011)
argues that individuals are using social media to continually write and rewrite their biographies, constructing and reconstructing their social world
What does Foucault (1977) argue about the post modernists idea about the role of digital media acting as a form of surveillance?
The post structuralist argues that surveillance is likely to become the most effective means of reducing deviancy and crime in society due higher chances of being caught
What does Ritzer’s McDonaldisation (1993) refer to in terms of globalisation and digital communication?
Such processes are being increasingly applied to all aspects of modern life including education, religion and shopping. He is critical of the idea as it leads to irrational outcomes
How did Ritzer (2012) apply the work of Baudrillard to developments in digital communications?
Baudrillard argues that we live in the age of stimulation
What is Baurillard’s most famous concept?
Hyper reality
How does Ritzer explain Baudrillard’s idea of hyperreality?
The hyperreal world is more real than real; more beautiful than beautiful; truer than true
What does Ritzer argue about the hyperreal version of reality?
It is more vivid, more extreme and more interesting and we end up caring about this media hyperreality than real world and the distinction between the two is becoming more blurred
Jurgenson (2010)
explains the notion of prosumers suggesting we now live in a prosumer society. (producers and consumers)
What are the advantages of postmodernist views of globalisation?
- Explores the positives and negatives of digital forms of communication - pick and mix ideas
How does postmodernism explore the positives and negatives of digital forms of communication?
positive effects could be that it unites the global and the local in terms of cultural identities and negatives could be surveillance and “big brother” watching us and monitoring our behaviour.
How can postmodernist ideas about globalisation be praised as ‘pick and mix’?
Different theories can be integrated together offering a holistic theoretical overview helping explain the impacts of digital media
What are the weaknesses of postmodernist views of globalisation?
- Fail to recognise the inequalities of technology - Exaggeration of the impact of the digital information explosion
What do post modernists fail to recognise inequalities in access to technology and its use?
A digital divide might occur whereby there are inequalities as some people may not have access to the technology
What do postmodernists exaggerate about the impact of the digital information explosion?
The explosions impact on ordinary peoples capacity to bring about change in their social identities and lives
