Principles of Design Flashcards Preview

Intermediate Art and Design > Principles of Design > Flashcards

Flashcards in Principles of Design Deck (12):
1

principles of design

balance
rhythm
negative space
depth
visual hierarchy
emphasis
unity

2

balance

altered by the arrangement of other objects on the page
(symmetry, asymmetry)

3

rythm

can be create through similarity or repetition of elements

4

depth

time can be used as a depth element, also created through size and placement,, value, overlapping etc

5

emphasis

though we want everything to work together, sometimes it's good to create a focal point, it's isolated, it's bigget, it's different, bigger, coloured etc

6

unity:

correspondence
continuity
grids
alignment
similarity
flow

7

correspondence

communicating. we want all the different elements to be talking to each other, similarity (texture, line etc) so that they all look like they go together.
looking at all the elements on the page and seeing if they are working well together

8

continuity

the differnt elements are all working together in some way (has to do with correspondence

9

grids

we can create unity using grids
when there is a lot of information, grids can make it managable

10

aligning

making sure to align things in a meaningful way has a lot to do with positive and negative space

11

similarity

creating similarity using similar elements

12

flow

if we have good balance, continuity etc, we end up with good flow. we want our viewers eyes to move around the page in the way we want them too. the result of all the other things that come form unity. you can also have good 'flow' even if there isn't 'good flow.