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Intermediate Art and Design > typo > Flashcards

Flashcards in typo Deck (22):
1

typography

the art and technique of arranging type in order to make language visible

2

character:

the basic typographic element is called a character, which is any individual letter, numeral or punctuation mark

3

legibility

how well individual characters can be recognized

4

readability

the ease with which a reader can understand a written text
- for text to be readable, one must consider font, size, spacing and arrangement
- the use of all caps tends to be most challenging to read

5

type font

the complete set of letterforms, numerals, and signs needed for written communication

6

type face

a single set of letterforms, numbers and signs that share unified visual properties

7

type style

variation of a type a typeface. these include variations in weigh (light, bold), angle (regular, italic), and elaborations to the original forms such as shading or outlines

8

type family

a single typeface that is varied in a number of ways (light, medium, bold, italicized)

9

expert set

a typeface for designers, that contains all of the extras (ligatures, fractions, ampersands, accents etc)

10

ligature

letters that are joined together, to make type more readable, and to give compositions better flow

11

leading

the space between the baseline of one line of time, and the baseline of the next line of type

12

tracking

the amount of space between a group of letters to affect density in a line or block of text

13

kerning

the adjustment of the space between certain pairs of letters to improve their appearance and legibility

14

type alignment

centered, ragged right, ragged left, justified, asymmetrical 


15

blackletter

developed to mimic the calligraphic style of scribes

16

old style

(or roman) notable is the contrast between thick and thin strokes, and very subtle concave serifs

17

serif

type that has little "ears" on the ends of the strokes. these ears are known as serifs and can be either cupped wedged or square in shape

18

sans serif

without serifs

19

slab serifs

notable are the consistent stroke width

20

script

created to look like handwriting

21

display

typeface that is all caps and is used for HEADLINES

22

Didot

created the point and pica measurement system, used for typography. 1inch = 72 points, 6 picas.
1 pica = 12 points