professionsl standard Flashcards

(10 cards)

1
Q

corporate communication

A

methods used by an organisation to communicate internally with employees, and externally with customers and the wider public.

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2
Q

marketing communication

A

tmedia types that marketers use to communicate with specific target audiences.

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3
Q

uses of social media

A

Communicate with customers

Advertise offers and promotions

Respond customer feedback

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4
Q

types of marketing

A

event sponsorship-sponsorship
face to face marketing-comission
leaflet marketing

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5
Q

colour scheme

A

consistent arrangement of colours
This is to ensure that a business and its communications can easily be identified,

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6
Q

writing guides aims to

A

A writing guide will ensure corporate consistency and aid quality control

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7
Q

house style

A

Details of a businesses preferred spellings, font style, font size and paragraph layout.

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8
Q

logo/strapline

A

image that a company, organization, group, or person uses to mark their identity, .

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9
Q

purpose of communication (pic)

A

inform
confirm
promote

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10
Q

how tod decide communication type

A

situation-what
medium-how
audience-who

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