professionsl standard Flashcards
(10 cards)
corporate communication
methods used by an organisation to communicate internally with employees, and externally with customers and the wider public.
marketing communication
tmedia types that marketers use to communicate with specific target audiences.
uses of social media
Communicate with customers
Advertise offers and promotions
Respond customer feedback
types of marketing
event sponsorship-sponsorship
face to face marketing-comission
leaflet marketing
colour scheme
consistent arrangement of colours
This is to ensure that a business and its communications can easily be identified,
writing guides aims to
A writing guide will ensure corporate consistency and aid quality control
house style
Details of a businesses preferred spellings, font style, font size and paragraph layout.
logo/strapline
image that a company, organization, group, or person uses to mark their identity, .
purpose of communication (pic)
inform
confirm
promote
how tod decide communication type
situation-what
medium-how
audience-who