PSY2001 S2 W8 Risk perception Flashcards
(62 cards)
Why do we mean by risk?
Risk perception
no agreed definition, because no one definition is suitable for all problems.
Concerns the potential of gaining or losing something of value resulting from a given action or inaction which can be foreseen/unforeseen.
What are values?
physical/emotional health, social status, financial wealth
What is risk perception?
The subjective judgement that people make about the severity and probability of a risk. Varies from person to person.
The study of risk perception arose out of the observation that experts and lay people often disagree about how risky various technologies and hazards are
How do we calculate/perceive risk?
how likely - likehood
how impactful - impact
People’s risk perception is it accurant to actual risk?
no
Slovic et al. 1981 found that even after being told that nuclear power had the lowest deaths participants ranked it as most risky.
Why is risk perception not always accurate ?
Slovic et al. 1981
People aren’t objective
technical expert judgment are in line with objective date. Lay judgements do not agree with objective data and lay judgement of risk do not even agree with lay estimate of current annual fatalities
Provide example of this clash in lay judgment and lay estimates
women voters and students assigned nuclear power the highest risk value but the lowest in terms of annual fatalities
Why are people estime not the same as their risk perception?
News cover topics that are scary like terrorism (Boston marathon, months later fertilizer explosion in texas with more fatality never gained global coverage)
What is risk ?
Risk concerns the potential of gaining or losing something of value resulting from a given action or inaction which can be foreseen/unforeseen.
What is risk perception?
Risk perception is the subjective judgement that people make about the severity and probability of a risk
Why risk perception matters?
Risk perception is important because it affects political attitudes, behaviour, economy and society. It allows us to better communicate risks and to direct policy
How can risk perception affect behaviour?
According to the Protection Motivation Theory, risk perceptions affect our behaviour through influencing our threat appraisal (severity of risk) and this interacts with our coping appraisal to influence our behaviour
What are some theories of risk perception and what do they do?
Cultural theory, heuristics & biases, the psychometric paradigm, social amplification of risk
Can help explain real world issues such as risk perceptions regarding genetically modified food, personal risks of contracting illnesses/being in accidents. How risk perceptions can be manipulated by media reporting
What are the strengths of social amplification fo risk?
Can explain why certain risks experts characterize as small “produce massive public reactions”
helps to clarify phenomena, such as the key role of the mass media in risk communication and the influence of culture on risk processing,
What are the limitations of social implication of risk?
Amplification may be directed as to what are regarded as ‘exaggerated’ risks
May be too general to test empirically and particularly to seek outright falsification
Formulated 30 years ago = long before the advent of the online media environment we know today and largely studied within traditional mass media
Does risk perception affect political attitudes?
Huddy et al. 2005: Level of perceived risk predicts support for aggressive anti-terrorism strategies.
People with more risk perception of terrorism are more likely to support more aggressive anti-terrorism strategies.
Taylor et al., 2014: Public perception of climate risk predicts support for climate change policies.
People with more risk perception of climate risk are more likely to support climate change policies.
Does risk perception affect behaviour?
Gigerenzer (2006): “An estimated 1,500 Americans died on the road in the attempt to avoid the fate of the passengers who were killed in the four fatal flights.”
Spinelli & Osborn (1991). Chernobyl explosion 20 to 30 excess abortions per day in Italy in the next 5 months – worry of the effect of radiation on the unborn child.
Does risk perception affect economy and society?
Poisoning - Decrease in footfall and tourism following Salisbury novichok poisonings led to £3.7m fund from Government to help city recover
COVID - UK enters recession after gross domestic product plunged 20.4% in second quarter of 2020
How does risk perception affect communication?
allows us to communicate better
Acton, Rogers & Zimmerman (2007): People are much more concerned about radiation from dirty bomb, than about the explosion. But guess which will kill more people? – made from more readily able radiation, the radiation isn’t enough to kill but the explosion will.
Neumann-Bohme et al. (2020: Concerns about vaccine side-effects/safety reduces willingness to be vaccinated against COVID-19 –
What is the protection motivation theory?
Rogers & Prentice-Dunn, 1997
According to PMT, protective behaviours occur when individuals have high protection motivation.
Usually measured using intentions for the relevant protective behaviour. Protection motivation arises as the result of combining two cognitive appraisals: Threat appraisal and coping appraisal
What is Protection motivation?
Floyd et al. 2000
motive that arouses, sustains and directs activity
How important is the effect of risk perception on behaviour?
the effect of risk perception on behaviour is particularly important as this can have ripple effects on other areas, e.g. economy, society, government policy
What model tried to explain the behavioural impact of health risk information?
Protection motivation theory
What is threet appraisal?
considers the risky behaviour
the perceived severity of the threat
Probability of being vulnerable to the threat
Rewards of the risky behaviour