Psych Ch. 9 Flashcards
(98 cards)
Define Cognition
This is all the mental activities associated with thinking, knowing, remembering, and communicating
What is conceptual knowledge?
a mental grouping of similar objects, events, ideas, and people that is used for a variety of
cognitive functions (e.g., memory, reasoning etc.)
Kind of like a schema
What is categorization?
the process by which things are placed into groups called categories (like putting a WRX STI and an RX-7 together into the category ‘car’)
why are categories useful?
-Categories help us understand individual cases not previously encountered
-the offer a general wealth of knowledge
What is a prototype?
the average representation of the category. For example, a sparrow may see more ‘birdy’ than a peacock. Contains the most typical features.
Define typicality ratings.
Category members rated as most typical are also those that share features with many other members of the category
Increase in typicality Rating =
increase number of common
features
What is a normative account of judgment?
Certain rules must be followed for drawing conclusions based on known facts. (math, stats, scientific method)
What is a descriptive account of judgement?
Describe the way that people actually draw conclusions based on what they know
True or false, what we present first impacts poeples subsequent decisions.
true.
Mentioning high numbers can impact peoples perception. True or False
true
What is anchoring?
When provided with a potential answer to a
question, people use that answer as a reference point in selecting their answer.
This happens even if the participant knows the high number has no impact on the answer.
Define hueristic
-fast, simple rules people use that often lead to accurate conclusions
-But they can also lead to Erroneous
Conclusions
What are the three outcomes of the availability heuristic?
-helps us to estimate how often the event occurs
-important for making inferences about cause and effect
-and for making predictions
What is the availability heuristic?
Tendency to make judgments about the frequency or likelihood of an event based on the ease with which evidence or examples come to mind
What does accuracy of estimates depend on?
whether the ease of coming up with examples is related to actual frequency
What do we use the availability hueristic for?
-Judging how likely an event is to
occur
-Judging how frequent an event
occurs
What are some pitfalls on relying on the availability Heuristic
-often inaccurate
-memory cues make attention grabbing topics easier to recall
-event presence in the media
What causes the break down of the Availability Heuristic?
-We ignore biases in available samples
-When we ignore biases in accessible cognitions
How do we ignore biases in available samples
- Salience
What is salience?
How salient info is in our minds often determines how much attention we pay to it, and thus how available it is to bring to mind
What is the availability cascade?
A self-perpetuating process where News coverage of a danger creates public fear, inspiring further coverage and more
fear
What is the representativeness hueristic?
related to the idea that people often make judgments based on how much one event resembles another event
If category membership is unknown, it can be inferred based on two types of information:
*Diagnostic Information: Attributes that often distinguish members of a category from members of another category
*Base Rates: Actual frequency of category members
people will only use _________________ if it is the only thing available, but prefer to use ____________________ information
base rates; descriptive