Public Opinion and The Media Flashcards Preview

AP Government > Public Opinion and The Media > Flashcards

Flashcards in Public Opinion and The Media Deck (18):
1

Public Opinion

How people react to policies that are made by the government and how they feel about things in general

2

General Public

Americans who care more about the political issues that affect their day-to-day lives and will participate in the majority of issues that apply to them

3

Issue Public

A group that cares about a particular issue and will only participate if policy concerns that issue

4

Saliency

The degree in which it is important to a particular individual or group

5

Intensity

How strongly an individual or group feels about an issue

6

Stability

How often public opinion changes

7

Public Opinion Polls

Frequently and directly measures public opinion

8

Random Sampling

A method that allows a representative cross-section of the public

9

Exit Polls

Held at polling places on Election Day that target districts that collectively represent the voting public and randomly poll voters who leave

10

Sampling Error

Shows how far off the poll results might be

11

Political Socialization

A process in which a person develops their own personal ideas and beliefs about politics

12

Factors of Political Socializaton

Things that can influence the political beliefs of an individual:
-Family
-Location
-School
-Mass Media
-Religious Beliefs
-Educational Level
-Experiences
-Race/Ethnicity

13

Ideology

Coherent set of thoughts and beliefs about politics and government

14

Conservativism

Ideological belief that the government should not have a lot of power and that that power should be in the hands of the people (Oppose federal regulations, and promote state and individual freedoms)

15

Liberalism

Ideological belief that the government should have more power and assist in the promotion of general equality (Promote gender equality, and oppose anything influenced by religion)

16

Moderate/Independent

Those who apply common sense to political issues rather than hold on to an ideological belief

17

News Media

Forms of media ranging from newspapers to social media (Facebook, Twitter, etc...) and can only influence what the person should think about rather than how they should react to a political issue

18

Public Agenda

The media can televise what is important based on what the public is most interested in (Political Leaders see this on various media and can help decide what issues are most important based off of what the people watch)