Qualitative 3 Flashcards
(11 cards)
Methods for collecting digital data:
Primary Research - actively from participants:
- through direct questioning
- record digital material using video cameras
Secondary Research - collecting published materials via social media, web sites, blogs, chats rooms or other online forum:
- research uses pre- existing(naturally accusing or unsolicited data
- data likely to be multi - middle including text and images
Types of data:
Documentary web based data: - SR
Blogs
Tweets
News stories
Visual web - based data: - SR
YouTube
Stock photo
Cartoon
Participant; PR
Photo
Video diary
Methods of analysing digital data:
Discourse - method of analysing organisation, events and processes
Visual - phenomena are as important as linguistic structures of meaning in the constitution of organisation life
Conceptual machinery…
Discourse analysis is a methodology that explains how we know the social and organisational world by the processes of social and organisational life and thus the relationship between discourse and reality.
What is discourse???
Is made up of only form of semiotic i.e meaning a making activity.
- written documents, verbal reports, artwork, spoken words, pictures, symbols, buildings and other artefacts.
Discourse 2??
A discourse is a standardised ways of referring to constituting a certain kind of phenomena
- group of statement which provide a language for talking about a topic and a way of knowledge about a topic
Discourse Analysis??
Methodology that draws on theories of discourses and social constructionism.
Concerned with identifying discourse and the processes of their social construction
- can be applied to any semiotic activity (talk,text, image, spatial arrangement - all of these can be data)
Contribution of social construction:
- to challenge the nation that language simply reflects reality
- language is constitutive of social reality, focusing on the role of language in shape social practice and social reality.
Thread stages to Analysis??
- coding for generational labels
- thematic analysis of data
- discursive analysis of texts
Digital Ethics???
- confidentiality and anonymity
- right to give consent and to withdraw
- possibility of recognition and identification
Why digital??
Post of wider challenge to assumption that organising necessarily occurs in organisation
Management studies has had a blind spot in responding to the visual turn
Digital technology allows a a redistribution of methods between, devices, information and users in the online environment.