Representation

Question 1

What is representation?

Answer 1

The way in which aspects of society and social identity, gender, age and ethnicity are presented to an audience through media products.
The way issues and events are represented in the media to an audience.

Question 2

What is mediation?

Answer 2

Process of which media shapes and influences are perception of reality.

Question 3

What is selection and construction?

Answer 3

Media producers decide what stories to tell and how to tell them.

Question 4

What is gatekeeping?

Answer 4

Media acts as a gatekeeping by controlling flow of information.

Question 5

What is framing?

Answer 5

The way media frames a story to influence how its perceived.

Question 6

What is audience interpretation?

Answer 6

Audiences are not passive recipients of media messages, they actively interpret and make meaning them.

Question 7

What is institutional influence?

Answer 7

Media institutions, including ownership and economic interests impact the content produced.

Question 8

What is stereotypes?

Answer 8

A widely held but oversimplified and generalised belief or idea about a particular group of people.
Reducing people to a certain set of characteristics.

Question 9

Key elements of Stereotypes?

Answer 9

• Concept that reflects a group and not an individual.
• Exaggerates shared features of a group
• Can communicate dominant ideas and beliefs shared within a society.

Question 10

What is selective representation?

Answer 10

• Where certain characteristics, events and stories are foregrounded over others to create a very specific representation of a person, group, event or issue.
• Certain groups being selected over another.

Question 11

What is Mis-representation?

Answer 11

• Created from select representation - Certain groups, people, events and issues are mis represented.
• Focuses on the negative about the group, people and place etc.

Question 12

What is a countertype?

Answer 12

• Essentially a positive stereotype - Often seen as the reverse of a stereotype.
• Focuses on the positives of the group.

Question 13

What is encoding?

Answer 13

The physical construction of the text through a set of signs.

Question 14

What is decoding?

Answer 14

The interpretation/understanding of the text by the audience.

Question 15

Explain Stuart Halls Theory.

Answer 15

• Highlights importance of visual representation.

Question 16

What is hegemony?

Answer 16

The leadership of dominie of one group over another.