Semiotics 2 Flashcards
(8 cards)
1
Q
What is denotation (Barthes)?
A
The literal meaning. E.G the rose is a flower.
2
Q
What is connotation (Barthes)?
A
The associated meaning.E.G Rose signifies love
3
Q
What is a Myth (Barthes)?
A
Ideological meaning to reinforce cultural values. E.g rose is seen as a symbol of love.
4
Q
What is ideology?
A
Set of attitudes, beliefs, values and ideas.
5
Q
What is dominant ideology?
A
Set of attitudes, values, beliefs and ideas who are in power or in control of society.
6
Q
Example of Dominant ideology in the UK?
A
Links to christian religion
Conservative
Capitalist.
7
Q
Relationship between Ideologies and story telling?
A
Ideology creates narratives or stories which gives us information about culture.
8
Q
What is mythology?
A
Deeper meaning embedded in a text.
