Score Hair Cream.

Question 1

When was Score Hair Cream Advert Made?

Answer 1

1967

Question 2

Is Score Hair Cream Advert Conventional or Unconventional?

Answer 2

Conventional.
- It Represents a conventional representation of gender in advertising.

Question 3

What version of masculinity does the SHC advert create?

Answer 3

Hypermasculinity.

Question 4

How could you described the version of femininity in SHC advert?

Answer 4

Objectified

Question 5

What does the text illustrate surrounding discourse?

Answer 5

It illustrates gender to be binary.

Question 6

What theories can be used for the SHC advert?

Answer 6

bell hooks and Van Zoonen.

Question 7

How may Judith butler read the text?

Answer 7

See it as an example of conventional gender performativity.

Question 8

Examboard advice?

Answer 8

Mis en scene analysis
Production values and aesthetics.
Semiotics
How advertising conventions are socially and historically relative.
How it incorporates and viewpoints and ideologies.