Research methods Flashcards
Name 5 different methodologies in psychology?
Laboratory experiments
Field experiments
Natural/Quasi Experiments
Correlation Studies
Observational techniques
Self-report Questionnaires
Self-report interviews
Case studies
Content analysis
What is data?
Information produced from a research study.
What are the two types of data that can be produced from a research study?
Quantitative
Qualitative
What is quantitative data?
Numerical data that can be statically analysed.
What is Qualitative data?
Written, richly detailed, descriptive accounts of what is being studied.
What are the strengths of quantitative data?
More objective
Quicker to gather and analyse
Can be presented in ways that are easily and quickly understandable
What are the downsides of quantitative data?
Data can be superficial
Lacking depth and detail of participants’ subjective experience
What are advantages of qualitative data?
This allows participants to express themselves freely.
What are downsides of qualitative data?
Time consuming
Can be costly to collect
Difficult to analyse and suffer from problems of subjectivity.
Data gathered by psychologists can be of three types, what are these?
Primary
Secondary
Meta-analysis
What is primary data?
Directly collected by the psychologist them self e.g. questionnaires, interviews, observations, experiments.
What is secondary data?
Data collected by others e.g. official statistics, the work of other psychologists, media producers such as film or documentary.
What is a meta-analysis?
Refers to when a psychologist draws together the findings of conclusions of many research studies into 1 single overall conclusion.
What are laboratory experiments?
Lab experiments are the most complex methodology in terms of their logic and design.
Any lab experiment begins with an aim.
What is an Aim?
An aim is a loose, general statement of what we intend to investigate.
E.g. does alcohol affect driving performance?
What does every experiment look at?
The cause-effect relationship between 2 variables.
What is a variable?
A variable is any factor/thing that can be measured and changes.
For example,
Intelligence, aggression, score on authoritarian personality scale, short term memory capacity etc.
What is Operationalising variables?
In psychological research we often want to find a way of expressing a variable numerically. This is referred to as operationalising a variable.
How can a variable be operationalised?
Intelligence can be operationalised through an IQ test.
Authoritarianism can be operationalised through a questionnaire
STM capacity can be operationalised through a task such as seeing how many digits a participant can remember at once.
What is the independent variable?
The indecent variable is the variable the experimenter changes, which is assumed to have a direct effect on the dependent variable.
What is the dependent variable?
The dependent variable is the variable the experiment measures in their experiment.
What do we do in experiments with independent variables and dependent variables?
In an experiment we usually test 2 conditions of independent variables against the dependent variable to see if there is a significant difference between how the 2 conditions of the independent variable affect the dependent variable.
Give an example of an experiment you could do to measure the cause-effect relationship between alcohol and driving performance?
To do this we could recruit 100 volunteer participants, randomly split them into 2 groups of 50, give the 1st group a measure of alcohol and then let them drive on a driving simulator which would produce a score of x/20 for driving performance.
The 2nd group would be given no alcohol and then allowed to drive on the simulator. Therefore, we would end up with 50 scores of x20 for those who had driven after consuming alcohol, and 50 scores of x/20 for those who had driven and consumed alcohol.
We could take the mean average score for each group and compare them. For example, we may find that those who had drunk alcohol scored a mean average of 10/20 whereas those who hadn’t consumed alcohol scored an average of 16/20. What we have done in this experiment is to test 2 conditions of independent variables (alcohol and no alcohol) against the dependent variable (driving performance) to see if there is a significant difference between how the 2 conditions of IV affect the DV.
If we find a significant difference between how the 2 conditions of the IV affect the DV we have found evidence that there is a case effect relationship between alcohol consumption and poor driving performance.
FOR FLASHCARDS IN THIS SECTION IV=Independent variable AND DV=Dependent variable.
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