Research Methods year 1 Flashcards
(85 cards)
Lab Experiment
Experiment conducted in a well controlled setting where the researcher manipulates IV and records effects on DV
Strengths + Limitations of lab experiment
- Easy to replicate which makes it more reliable (S)
- Extraneous variables can be controlled (S)
- May lack mundane realism or ecological validity so it cannot be generalised (L)
- Demand characteristics may be present and bias the results (L)
Field Experiment
Conducted in a uncontrolled setting where the IV is manipulated and effects on DV are measured
Strengths + Limitations of field experiment
- More ecologically valid (S)
- Higher mundane realism (S)
- May reduce demand characteristics if covert (S)
- Difficult to replicate so less reliable (L)
- Extraneous variables are harder to control=lack of validity(L)
Natural Experiment
Experiment where the IV cannot be manipulated by the researcher as it happens anyway and the DV is an impact of the IV
Strengths + Limitations of natural experiment
- Allows study of things which usually wouldn’t be able to be studied due to ethical and practical reasons (S)
- Highest ecological validity as it is a real life situation(S)
- May be rare conditions and cant be generalised (L)
- No control of extraneous variables so IV may not impact DV
Quasi-Experiment
Experiment where the IV is natural and re-occuring (eg age or gender) and impacts the DV
Strengths + Limitations of quasi-experiment
- Often conducted in lab conditions so high replication and reliability (S)
- Control of extraneous variables (S)
- Random allocation cannot be used so confounding variables are more likely to be present (L)
Experimental Designs
Matched Pairs
Repeated Measures
Independent Groups
Matched Pairs Design
Different participants are used in each condition but are matched in pairs depending on common characteristics such as age then randomly allocated
Strengths + Limitations of matched pairs
- Avoids order effects (S)
- Minimises participant variables (S)
- Time consuming as its hard to find a match + more money (L)
- More materials required (L)
Independent Groups Design
Different people who are randomly allocated to different conditions
Strengths + Limitations of independent groups
- Avoids order effects(S)
- Less likely to guess the aim and give demand chracteristics (S)
- Participant variables as lots are needed (L)
- Time consuming + more money (L)
Repeated Measures Design
Same participants used in both conditions
Strengths + Limitations of repeated measures
- Money + time efficient as less participants are required(S)
- Minimises participant variables as the same ones are used (S)
- Order effects may be present (L)
- Demand characteristics may bias results (L)
Sampling Methods
Random sampling Systematic sampling Stratified sampling Volunteer sampling Opportunity sampling
Random sampling
Participants are randomly chosen so the population has an equal chance to picked eg picking names out of a hat
S + L of random sampling
- Bias is unlikely as researcher has no control (S)
- Can be time consuming and difficult to obtain good target pop(L)
- Chosen ppt may refuse to partake
- May still be biased and unrepresentative by chance (L)
Opportunity Sampling
Researcher selects participants depending on who is available at that time
S + L of opportunity sampling
- Money + time efficient as its quick and easy (S)
- Often less generalisable as its only a small group from the population (L)
- May be subject to researcher bias as they choose (L)
Volunteer Sampling
Participants put themselves forward to be put into the sample
S + L of volunteer sampling
- Money + time efficient as participants come to the research, less effort needed (S)
- May only attract a certain profile or type of person (eg a helpful person) so volunteer bias makes it ungeneralisable.
Stratified Sampling
Is a proportional representation of the target population as it is broken down into strata (sub groups) like age or gender
S+L of stratified sampling
- Can be very representative and generalisable as the whole population would be equally represented (S)
- Avoids researcher bias as random allocation occurs within strata (S)
- Strata may not represent all different groups in target population (L)
- Time consuming + more money required (L)