self report (1) Flashcards

1
Q

response rate

A

amount of responses received after questionnaires sent out to participants

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2
Q

open question

A

produce qualitative data

usually longer answer Qs

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3
Q

closed question

A

produce quantitative data

usually one word answers or numbers

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4
Q

closed Q advantages

A

easier to interpret
can turn into quantitative data
comparable
quick to answer

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5
Q

closed Q disadvantages

A

no reasoning
forces answer that may not be true
less detailed

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6
Q

open Q advantages

A
reasoning
qualitative data
wide range of answers
doesn't force answer
detailed
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7
Q

open Q disadvantages

A

hard to interpret
hard to compare
time consuming to answer/interpret

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8
Q

rating scales advantages

A

quick/easy
comparable
repeated easily

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9
Q

rating scales disadvantages

A

interpret differently
no reasoning
people choose middle to not seem extreme

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10
Q

semantic differentials

A

rating scales based on opposites e.g big - - - small

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11
Q

likert scales

A

statements with different levels e.g e.agree/agree/meh/dis/e.dis

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12
Q

semantic differentials advantages

A

more visual

less likely to have standard response set

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13
Q

semantics differentials disadvantages

A

interpretation

no reasoning

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14
Q

structured interview

A

prepared
same Qs for all participants
often closed Q

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15
Q

semi structured interview

A

some prepared Qs

some Qs developed as interview goes on based on responses

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16
Q

unstructured interview

A

researcher has topics but no Qs

more like a conversation

17
Q

structured interview strengths

A

prepared
easy to compare
internally reliable (standardised)

18
Q

structured interview weakness

A

closed answers

no follow up Qs

19
Q

semi structured interview strengths

A

qualitative + quantitative

follow up Qs

20
Q

semi structured interview weakness

A

harder to compare

less reliable

21
Q

unstructured interview strengths

A

lots of qualitative

participant feels more comfortable

22
Q

unstructured interview weakness

A
time consuming
low internal reliability
hard to summarise
cant compare
could be awkward
23
Q

questionnaires strengths

A

both open and closed
a lot done quickly / efficient
easy to conduct
confidential

24
Q

questionnaires weakness

A

no follow ups

low response rate

25
interviews strengths
follow ups no response rate read body language
26
interviews weakness
1 at a time - time consuming / inefficient harder to conduct not confidential
27
split half reliability
questions are split into even and odd and given to participants separately to ensure both halves are contributing equally to measuring the aim
28
test - retest reliability
when a questionnaire is repeated with some people, similar results mean better external reliability
29
nominal data
a 'headcount' of number of participants who do one thing as opposed to another
30
ordinal data
the rank order in which data can be placed. Results placed highest to lowest
31
interval/ratio data
.similar to ordinal data but will take into account how much higher/lower each individual result is .interval can go into negatives (e.g temperature) - ratio can't (e.g distance)