self-report design Flashcards
(30 cards)
What are the two main types of questions in questionnaires?
Open questions and closed questions.
What is a Likert scale?
A scale where respondents indicate agreement with a statement using a scale of usually five points.
What are the typical points on a Likert scale?
Strongly agree, Agree, Neutral, Disagree, Strongly disagree.
What is an example statement for a Likert scale?
Zombie films can have educational value.
What is a rating scale?
A scale where respondents identify a value representing their strength of feeling about a topic.
Give an example of a rating scale question.
How entertaining do you find zombie films? (1 = Very entertaining, 5 = Not at all entertaining).
What is a fixed-choice option?
A list of possible options where respondents indicate those that apply.
Give an example of a fixed-choice question.
For what reasons do you watch zombie films? (Options: Amusement, Education, To escape, To be frightened, To please others).
Why is clarity essential when designing questionnaires?
To avoid confusion or misinterpretation by respondents, which can impact data quality.
What is jargon in questionnaire design?
Technical terms only familiar to those within a specialized field or area.
Why should jargon be avoided in questions?
It makes questions unnecessarily complex and hard to understand.
What is emotive language in questionnaires?
Language that conveys a strong attitude or emotion about a topic.
What is a leading question?
A question that guides respondents toward a particular answer.
Give an example of emotive or leading language.
Boxing is a barbaric sport and any sane person would want it banned.
What is a double-barrelled question?
A question that contains two issues but only allows for one answer.
Give an example of a double-barrelled question.
Premier league footballers are overpaid and should have to give twenty percent of their wages to charity.
What is a double negative in a question?
A question that includes two negatives, making it hard to understand.
Give an example of a double negative question.
I am not unhappy in my job. (Agree/Disagree).
What is an interview schedule?
A list of questions that the interviewer intends to cover.
Why should interviews be standardized?
To reduce the contaminating effect of interviewer bias.
What is interviewer bias?
The effect of the interviewer’s expectations or behavior on the respondent’s answers.
When might group interviews be appropriate?
In clinical settings or when interviewing several people at once.
What is the benefit of recording interviews?
Allows for analysis and review of the interview data.
What is the strictest form of interview?
A structured interview with pre-set questions.
