Social impact of Cinema Flashcards
(19 cards)
When did movies boom in the 1920s?
During the war
What happened in 1930 movie theatres?
Changed their ‘feature’ movie 2x a week
- B-movie, short cartoon, trailers or newsreel
How many movie theatres were there by 1941?
Around 10M
What happened in magazines?
Movies were reviewed and devoted to the lives of Hollywood stars
In the late 1930s, how many magazine readers were there?
1M readers
What did the movies give people?
Escapism
Fed peoples fantasies by developing genre movies
How did young girls get influenced by movie stars?
Wanted to look like the Hollywood Stars women
Who was a famous Hollywood star?
Clara Bow
Who was Clara Bow?
‘It’ girl and specialised in flapper roles
What happened in hairdressers?
Girls asked for the Clara Bow haircut
How were movie stars expected to behave?
- Not get married
- No drinking, clubbing, one night stands
- Can’t be gay
Why could ‘handsome bachelors’ not get married?
It could put their female fans off
How did movie stars fuel the magazines?
They reported the movie stars lives, increased gossip
How did studios have a choke hold on the industry?
Any blacklisted person would struggle finding a job elsewhere
How could stars make money?
Advertising products, suiting their image
What deal did MGM make with Coca Cola?
$500,000 deal for stars to drink Coke during breaks from filming and during interviews
Why had some people criticised the movie industry?
- Encouraged the Flapper identity
- Gangster genre made crime and violence look attractive
How did the movie industry counter the critiques?
Introducing the Hays Code in 1929-30
What did the Hays code do?
All movies had to conform to the code
