Social Influence Flashcards
(122 cards)
What is conformity?
A type of social influence involving a change in belief or behaviour in order to fit in with a group. This change is in response to real or imagined social pressure
What is Normative Social Influence?
When people confirm due to a need to be accepted and be liked. It’s an emotional process.
What is Informational social Influence?
And explanation for conformity where we agree with the majority as we believe they are correct or that they are more knowledgeable. Occurs mainly in situations that are new to us.
What are the three types of conformity?
Compliance, identification and internalisation
What is compliance?
Going along with others but not changing internal thoughts or beliefs
What is identification?
A person changes external behaviour and internal beliefs when in the presence of a certain group
What is internalisation?
When a person genuinely accepts the groups norms in both public and private
What are two strengths of the ‘two process theory’ (NSI and ISI)?
S- supporting evidence- Lucas et al (2006) proved there was greater conformity when students were presented with a harder maths problem than an easy one
S- supporting evidence- Asch (1951) found that students admitted to sometimes conforming and giving the wrong answer instead of the right one they knew was correct
What are two limitations of the two-process theory?
L- doesn’t take into account people’s thoughts- NSI doesn’t effect people who don’t care about being liked as much as ‘naffiliators’
L- both processes work together- theory only says they work separately which is incorrect
What were the findings of Asch’s research?
-a wrong answer was given 36.8% of the time by the naive participant
- 75% of participants confirmed at least once
-most said they confirmed to avoid social rejection
What two things did Asch find increased conformity
Group size, task difficulty
What did Asch find that decreased conformity
Unanimity- one confederate would say the right answer
What are two strengths of Asch’s study?
S- supporting evidence- Lucas et al (2006) showed students confirmed more when faced with a harder maths problem
S- real world application- helps us to understand conformity so can limit the effect of mindless destructive conformity.
What are two limitations of Asch's study of conformity?
L- not generalisable- Asch only tested on middle class white males from the USA, Neto (1995) suggested woman may be more conformist.
L-contradictory evidence- Perrin and Spender (1980) showed 1 in 396 British engineering students conformed. Which shows differences across professions and cultures.
What is a social role?
The ‘part’ we play as a member of a social group
What are two strengths of zimbardo’s prison experiment?
S-high internal validity- Z selected physically and mentally sound participants and assigned them randomly
S-high mundane realism- 90% of the conversations recorded in the study were about Prison life, prisoner 416 said ‘the prison was a real one run by psychologists rather than the government’
What are two limitations of Zimabrdo’s study?
L- ethical issues- highly stressful for participants and had to be called off after 5 days and one participant went on hunger strike. This was due to Zimabrdos ‘dual role’ part.
L- can be argued that participants were okay acting- one officer admitted to basing his role off a character from ‘Cool hand Luke’
What were the findings of Milgrim’s study?
65% of people went all the way to 450v
Teacher more likely to continue when told they weren’t responsible
No participant stopped before 300v
12.5% stopped at 300 labelled ‘intense shock’ in red
3 participants had seizures
What are two strengths of Milgrim’s study?
S- supporting evidence- Sheridan and King (1972) did the same experiment with puppies and 54% of men and 100% of woman delivered the maximum shock.
S- highly controlled- lab study so very controlled but no demand characteristics as the fact it was in a lab was key to finding (authority)
What are two limitations of Milgrim’s study?
L-ethical issues- milgrim deceived participants and caused severe distress. 3 had seizures.
L- lacks internal validity- some participants guessed shock was fake (Orne and Holland 1968)
What is the agentic state?
When people see someone as having higher authority than them so they act as an ‘agent’ for them despite moral strain as we feel we are simply following orders and are powerless as we are in a lower social position in the hierarchy
What are two examples of the agentic state?
Nazis and Abu Ghraib prison
What are two strengths if the agentic state?
S-supporting evidence- Blass and Schmidt found that people thought the experimenter was at fault in the participants in Milgrim’s study
S-can be seen in the real world- explains the holocaust and the my Lai massacre etc
What is the authoritarian personality?
When a person adheres strictly to rules and follows conventional values and complete obedience