Social Influence Flashcards

(59 cards)

1
Q

What is conformity?

A

A type of social influence defined as ‘yielding to group pressures’

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2
Q

Define internalisation in the context of conformity

A

Making the beliefs, values, attitude, and behavior of the group your own; the strongest type of conformity

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3
Q

What is identification in conformity?

A

Temporary change of behavior and beliefs only in the presence of a group

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4
Q

What does compliance mean in the context of conformity?

A

To follow others’ ideas to gain approval or avoid disapproval; public agreement but private disagreement

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5
Q

What is informational social influence?

A

When someone conforms because they want to be right and look to others for information

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6
Q

What is normative social influence?

A

When someone conforms to be liked and accepted by a group

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7
Q

How does group size affect conformity?

A

An individual is more likely to conform in larger groups; optimal group size is at 4

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8
Q

What is the effect of unanimity on conformity?

A

Conformity decreases when at least one person gives a different answer

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9
Q

How does task difficulty influence conformity?

A

Conformity increases when the task is difficult, as individuals look to others for confirmation

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10
Q

What was the aim of Asch’s study on conformity?

A

To investigate conformity and majority influence

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11
Q

What were the conformity rates of Asch’s study?

A

36.8% conformed; 75% conformed at least once; only 1% incorrect in control trial

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12
Q

What ethical issues arose from Asch’s study?

A

Deception and lack of informed consent; participants were misled about the study’s purpose

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13
Q

What is Zimbardo’s study primarily about?

A

Investigating conformity to social roles in a simulated prison environment

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14
Q

What were the two roles assigned in Zimbardo’s study?

A

Guard and prisoner

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15
Q

What did Zimbardo’s findings indicate about social roles?

A

Participants quickly internalized their roles, leading to aggressive guard behavior and submissive prisoner behavior

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16
Q

What are the real-life applications of Zimbardo’s research?

A

Changes in how US prisons are run to prevent harmful behaviors and institutionalization

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17
Q

What limitations did Zimbardo’s study face?

A

Lacks ecological validity and population validity; findings cannot be generalized to women or other cultures

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18
Q

Fill in the blank: __________ is the strongest type of conformity.

A

Internalisation

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19
Q

True or False: Compliance is the strongest type of conformity.

A

False

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20
Q

What did Lucas et al. find in relation to task difficulty and conformity?

A

Conformity increased with more difficult questions when individuals rated their own ability unfavorably

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21
Q

What is the significance of debriefing in psychological studies?

A

It addresses ethical issues related to deception and informs participants about the study

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22
Q

What is a significant criticism of the population used in Asch’s study?

A

It consisted only of American male undergraduates, leading to gender bias

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23
Q

What ethical issue arises from the lack of fully informed consent in the study?

A

Deception was required to avoid demand characteristics and participant reactivity.

Zimbardo did not know what would happen, which complicates the justification for breaching ethical guidelines.

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24
Q

What psychological harm did participants experience in the Asch’s study?

A

Participants were not protected from stress, anxiety, emotional distress, and embarrassment.

One prisoner was released due to excessive distress, while others showed signs of psychological disturbance.

25
Define the agentic state.
A state where a person believes that someone else will take responsibility for their own actions.
26
What is an Agentic Shift?
The transition from an autonomous state to an agentic state, where a person believes they are not responsible for their actions.
27
What influences the legitimacy of authority?
The credibility of the authority figure, perceived moral goodness, and legal legitimacy.
28
In Milgram’s study, why did participants view the experimenter as a legitimate authority?
The experimenter was seen as a scientist and wore a lab coat, thus knowledgeable and responsible.
29
What are 3 situational factors affect obedience?
* Uniform of the authority figure * Location or surroundings * Proximity to the authority figure
30
How does wearing a uniform impact obedience levels?
A person is more likely to obey someone in a uniform due to perceived higher status and legitimacy.
31
What effect did the location of the study have on obedience?
Obedience was higher at Yale university compared to a rundown office, due to increased trust in researchers.
32
How does proximity to the authority figure influence obedience?
Closer proximity increases pressure to obey and decreases pressure to resist.
33
What percentage of obedience was observed when the experimenter was in the same room as the participant compared to in different rooms?
62.5% obedience : 20.5% obedience
34
True or False: Many participants in Milgram's study believed the electric shocks were real.
True.
35
What real-life example is used to illustrate agentic state theory?
Nazi Germany in WW2
36
What concern is raised about Milgram’s variations regarding validity?
They may not have measured what they intended to measure, influenced by demand characteristics.
37
What was the aim of Milgram's study?
To observe whether people would obey a figure of authority when told to harm another person.
38
What roles were assigned to participants in Milgram's study?
One participant was assigned the role of 'teacher' and a confederate was assigned the role of 'learner'.
39
What was the range of electric shocks administered in Milgram's study?
Electric shocks ranged from 300V to 450V.
40
What percentage of participants went up to 450V in Milgram's study?
65% went up to 450V.
41
What factor increased obedience when the experimenter was present?
Proximity - obedience was 62.5% when the experimenter was in the same room.
42
How did the location of the study affect obedience?
Participants obeyed more when the study was conducted at a prestigious university.
43
What was one strength of Milgram's study regarding participant debriefing?
Participants were thoroughly and carefully debriefed on the real aims of the study.
44
What was discovered about obedience in the context of nurses in Hofling et al's study?
95% of nurses obeyed a doctor's orders over the phone to increase medication dosage.
45
What ethical issues were raised in Milgram's study?
Deception, lack of informed consent, and psychological harm.
46
What does the F-scale measure?
The authoritarian personality and susceptibility to obey.
47
What did Adorno suggest about childhood influences on the authoritarian personality?
Personality traits and attitudes stem from childhood influences, particularly from overly harsh parents.
48
What is the significance of locus of control in relation to obedience?
Individuals with an internal locus of control are less likely to obey than those with an external locus of control.
49
How did social support affect conformity in Asch's study?
Conformity levels dropped when a confederate gave the correct answer.
50
What was the obedience level in Milgram's study when confederates disobeyed?
Obedience dropped to 10%.
51
What is the primary reason for resistance to obedience according to the text?
Social support through normative and informative social influence ## Footnote This is illustrated by Milgram's study variation where social support reduced obedience to 10%.
52
What did Gamson et al's research reveal about group size and social support?
Larger groups provide a stronger social support system, making resistance to obedience easier ## Footnote In their study, 88% of participants resisted pressure to conform.
53
What was the aim of Moscovici's study?
To observe how minorities can influence a majority
54
What was the procedure of Moscovici's study?
Participants were shown 36 blue slides and asked to identify their color; confederates consistently labeled them green ## Footnote This was done in a lab setting with both a control group and experimental group.
55
What was the finding regarding consistency in Moscovici's study?
When confederates were consistent, 8% of participants reported the slides as green; when inconsistent, only 1% did ## Footnote This highlights the importance of consistency for minority influence.
56
How does commitment influence the majority's perception of the minority?
A committed minority suggests validity in their views, encouraging the majority to explore their standpoint.
57
What is the impact of flexibility on minority influence?
Being flexible makes the minority appear reasonable and cooperative, increasing their appeal to the majority.
58
What are the three key techniques for minority influence discussed?
* Consistency * Commitment * Flexibility
59
What is the snowball effect in the context of social change?
When a minority successfully influences the majority, leading to widespread acceptance of a new idea over time.