Social influence

Question 1

what is minority influence?

Answer 1

when a smaller group attempt to change the views of a majority

Question 2

what are the three factors that help a minority influence a majority?

Answer 2

flexibility, consistency and commitment

Question 3

what does being flexible mean?

Answer 3

being willing to adapt to another view

Question 4

what does being committed mean?

Answer 4

having a consistent view that doesn’t change to show the minority is committed to their view

Question 5

what does being consistent mean?

Answer 5

repeating or agreeing the same thing

Question 6

who completed research on minority influence?

Answer 6

Moscovici

Question 7

what was Moscovici’s research?

Answer 7

6 people were given 36 blue-green slide and asked wether the slides are blue or green.
Each group had 2 confederates to said the colour was green.
the participants gave the wrong answer on 8%.
when the confederate left the group the correct answers increased largely.

Question 8

what is an internal locus of control?

Answer 8

when someone believes they are in control of a situation, so comes across confident and have a positive outlook on life

Question 9

what is an external locus of control?

Answer 9

when someone believes they have no control of events, so comes across less confident and nervous

Question 10

what was Hollands research?

Answer 10

hollands research included participants were asked to test another person and if they answered wrong they had to deliver them with an electric shock which increased by 5 volts each time.

Question 11

what 3 are milligrams 3 explanations for obedience

Answer 11

PUL = proximity, uniform and location.

Question 12

what is an agentic state?

Answer 12

you give up your free will and become an agent of a perceived authority

Question 13

what does autonomous state mean?

Answer 13

you’re free to make your own decisions

Question 14

what is milligrams study

Answer 14

is a shock test where the participant believes they are shocking another person whenever they answer a equation wrong. the shock increases by 5 volts each shock

Question 15

what are the three variations of milligrams study?

Answer 15

1. proximity - the learner is in the same room as the teacher and the learner is in a different room to the student but can be heard.
2. uniform - the person telling the participant to continue changed his uniform
3. location - the original study took place. in. Yale university so the second took place in a run down building

Question 16

what is zimbardos study measuring

Answer 16

conformity to social roles

Question 17

what was zimbardos study?

Answer 17

two randomised groups of prisoner and guards who acted in those roles for as long as possible.

Question 18

what are the three types of conformity?

Answer 18

compliance, identification and internalisation

Question 19

what are the two explanations for conformity?

Answer 19

informational social influence and normative social influence

Question 20

what are the variables affecting conformity?

Answer 20

GUT

1. group size
2. unanimity
3. tast difficulty

Question 21

what does compliance mean?

Answer 21

going along with the group without change in attitude

Question 22

what does identification mean?

Answer 22

conformity occurs because we want to be like the primary influence. the more attractive the influence the more long term the conforming behaviour.

Question 23

what does internalisation mean?

Answer 23

the group behaviour or opinion is accepted as a belief and becomes part of the individuals own thinking

Question 24

what was Asch’s conformity experiment?

Answer 24

a sample of 50 males