SOCIAL INFLUENCE - asch's research Flashcards Preview

PSYCHOLOGY - paper 1 social influence > SOCIAL INFLUENCE - asch's research > Flashcards

Flashcards in SOCIAL INFLUENCE - asch's research Deck (14):
1

who investigated conformity?

- ASCH (1951-55)

2

how many participants did ASCH use?

- 123

3

- who were ASCH’s participants?

- american
- male
- undergraduates

4

what was ASCH’s procedure?

- asked groups to identify which lines out of ‘A, B, C’ are equal to ‘X’

5

how big were ASCH’s groups?

- 6-8 people
(one naive participant sat second to last)

6

how many trials did ASCH do?

- 18
(12 critical trials)

7

what were ASCH’s findings?

- 75% conformed at least once
- participants conformed on 36.8% of the trials

8

what were ASCH’s variations?

- group size
- unanimity
- task difficulty

9

what impact did group size have on conformity?

- increases conformity as it rises, until 3 people in which it plateaued at 31.8%

10

what impact did unanimity have on conformity?

- presence of a dissenter reduced conformity by 25%

11

what impact did task difficulty have on conformity?

- the harder it was to judge the lines, the more people conformed
(informational social influence)

12

EVALUATION

what did PERRIN and SPENCER do? and how does this relate to ASCH’s study?

- repeated ASCH’s study with engineering students (1980)
- only one conformed in 396 trials
so...

- reduces temporal validity
- reduces population validity as it cannot be applied to all

13

EVALUATION

what did FISKE say? and how does this relate to ASCH’s study?

- ASCH’s groups were ‘not very groupy’ and thus people will realise they are being tested
- therefore demand characteristics will effect the results of the study
so...

- reduces the internal validity of asch

14

EVALUATION

what did WILLIAMS and SOGON say? and how does this relate to ASCH’s study?

- results were found because they were amongst strangers saying answers aloud
- conformity is more amongst friends and less when writing answers down
so...

- asch’s findings are not applicable to all situations