Flashcards in SOCIAL INFLUENCE - asch's research Deck (14):
who investigated conformity?
- ASCH (1951-55)
how many participants did ASCH use?
- who were ASCH’s participants?
what was ASCH’s procedure?
- asked groups to identify which lines out of ‘A, B, C’ are equal to ‘X’
how big were ASCH’s groups?
- 6-8 people
(one naive participant sat second to last)
how many trials did ASCH do?
(12 critical trials)
what were ASCH’s findings?
- 75% conformed at least once
- participants conformed on 36.8% of the trials
what were ASCH’s variations?
- group size
- task difficulty
what impact did group size have on conformity?
- increases conformity as it rises, until 3 people in which it plateaued at 31.8%
what impact did unanimity have on conformity?
- presence of a dissenter reduced conformity by 25%
what impact did task difficulty have on conformity?
- the harder it was to judge the lines, the more people conformed
(informational social influence)
what did PERRIN and SPENCER do? and how does this relate to ASCH’s study?
- repeated ASCH’s study with engineering students (1980)
- only one conformed in 396 trials
- reduces temporal validity
- reduces population validity as it cannot be applied to all
what did FISKE say? and how does this relate to ASCH’s study?
- ASCH’s groups were ‘not very groupy’ and thus people will realise they are being tested
- therefore demand characteristics will effect the results of the study
- reduces the internal validity of asch