SOCIAL INFLUENCE - asch's research Flashcards Preview

PSYCHOLOGY - paper 1 social influence > SOCIAL INFLUENCE - asch's research > Flashcards

Flashcards in SOCIAL INFLUENCE - asch's research Deck (14)
Loading flashcards...
1
Q

who investigated conformity?

A
  • ASCH (1951-55)
2
Q

how many participants did ASCH use?

A
  • 123
3
Q
  • who were ASCH’s participants?
A
  • american
  • male
  • undergraduates
4
Q

what was ASCH’s procedure?

A
  • asked groups to identify which lines out of ‘A, B, C’ are equal to ‘X’
5
Q

how big were ASCH’s groups?

A
  • 6-8 people

one naive participant sat second to last

6
Q

how many trials did ASCH do?

A
  • 18

12 critical trials

7
Q

what were ASCH’s findings?

A
  • 75% conformed at least once

- participants conformed on 36.8% of the trials

8
Q

what were ASCH’s variations?

A
  • group size
  • unanimity
  • task difficulty
9
Q

what impact did group size have on conformity?

A
  • increases conformity as it rises, until 3 people in which it plateaued at 31.8%
10
Q

what impact did unanimity have on conformity?

A
  • presence of a dissenter reduced conformity by 25%
11
Q

what impact did task difficulty have on conformity?

A
  • the harder it was to judge the lines, the more people conformed
    (informational social influence)
12
Q

EVALUATION

what did PERRIN and SPENCER do? and how does this relate to ASCH’s study?

A
  • repeated ASCH’s study with engineering students (1980)
  • only one conformed in 396 trials
    so. ..
  • reduces temporal validity
  • reduces population validity as it cannot be applied to all
13
Q

EVALUATION

what did FISKE say? and how does this relate to ASCH’s study?

A
  • ASCH’s groups were ‘not very groupy’ and thus people will realise they are being tested
  • therefore demand characteristics will effect the results of the study
    so. ..
  • reduces the internal validity of asch
14
Q

EVALUATION

what did WILLIAMS and SOGON say? and how does this relate to ASCH’s study?

A
  • results were found because they were amongst strangers saying answers aloud
  • conformity is more amongst friends and less when writing answers down
    so. ..
  • asch’s findings are not applicable to all situations