SOCIAL INFLUENCE - minority influence Flashcards Preview

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Flashcards in SOCIAL INFLUENCE - minority influence Deck (11):
1

who performed research into minority influence?

- MOSCOVICI

2

what was MOSCOVICI’s procedure?

- 6 people were asked to view 36 slides that varied in blue intensity and asked them so state whether they were blue or green
- in each group, there were 2 confederates who consistently said they were green on 2/3 of the slides

3

what were MOSCOVICI’s findings?

control...
- wrong answer on 0.25% of the trials

consistent minority...
- 32% agreed with the minority at least once
- gave the wrong answer 8.42% of the time

inconsistent minority...
- gave the wrong answer on 1.25% of the trials

4

what are the 3 main processes of minority influence?

- consistency
- commitment
- flexibility

5

how does consistency relate to minority influence?

- consistent across the group
(synchronic consistency)
- consistent across time
(diachronic consistency)
- makes people rethink their own views

6

how does commitment relate to minority influence?

- people go to extreme lengths to demonstrate commitment
(augmentation principle)

7

how does flexibility relate to minority influence?

- proposed by NEMETH that by being rigid it may be off-putting to the majority

8

how does minority influence impact the process of change?

- consistency, commitment, and flexibility create a ‘snowball effect’ so people are converted to the minority belief

9

EVALUATION

what did WOOD do? and how does this relate to minority influence?

- carried out a meta-analysis of almost 100 similar studies
- found that consistent minorities were the most influential
so...

- supports the idea that consistency is a key process of minority influence

10

EVALUATION

artificial situations/tasks

- by being artificial in tasks and situations, it reduces the external validity of the studies and thus the theory they are supporting
so...

- limited when explaining what may happen in real-life situations
(lack of external validity)

11

EVALUATION

limited real-world application

- the research is simplified in reference to minority vs majority
- in real life, there’s more to it than just ‘numbers’, there’s also differences in status
- minorities face hostile opposition
- minorities may be close groups
so...

- reduces the real life-application of the studies and thus the external validity