Flashcards in SOCIAL INFLUENCE - minority influence Deck (11):
who performed research into minority influence?
what was MOSCOVICI’s procedure?
- 6 people were asked to view 36 slides that varied in blue intensity and asked them so state whether they were blue or green
- in each group, there were 2 confederates who consistently said they were green on 2/3 of the slides
what were MOSCOVICI’s findings?
- wrong answer on 0.25% of the trials
- 32% agreed with the minority at least once
- gave the wrong answer 8.42% of the time
- gave the wrong answer on 1.25% of the trials
what are the 3 main processes of minority influence?
how does consistency relate to minority influence?
- consistent across the group
- consistent across time
- makes people rethink their own views
how does commitment relate to minority influence?
- people go to extreme lengths to demonstrate commitment
how does flexibility relate to minority influence?
- proposed by NEMETH that by being rigid it may be off-putting to the majority
how does minority influence impact the process of change?
- consistency, commitment, and flexibility create a ‘snowball effect’ so people are converted to the minority belief
what did WOOD do? and how does this relate to minority influence?
- carried out a meta-analysis of almost 100 similar studies
- found that consistent minorities were the most influential
- supports the idea that consistency is a key process of minority influence
- by being artificial in tasks and situations, it reduces the external validity of the studies and thus the theory they are supporting
- limited when explaining what may happen in real-life situations
(lack of external validity)