Flashcards in SOCIAL INFLUENCE - milgram's research Deck (12):
who performed research into obedience?
what year was MILGRAM’s study?
how many participants did MILGRAM have?
who were MILGRAM’s participants?
- 20 - 50 years of old
- what sampling method did MILGRAM use?
- volunteer sampling with a $4.50 incentive
(was told the study was for memory)
- ‘randomly’ assigned roles of teacher and learner
what was the set-up of the experiment?
- ‘teacher’ and experimenter were in the same room
- ‘student’ in a different room
what was the procedure of MILGRAM’s experiment?
- ‘teacher’ shocked ‘learner’ when they gave an incorrect answer to a question on a learning task
- shocks started at 15v and then increased to 450v
- at 300v the learner gave no further response
what happened if a participant wanted to leave?
- right to withdraw was suppressed
- used 4 prods such as ‘please continue’
what were MILGRAM’s findings?
- no one stopped below 300v
- 12.5% stopped at 300v
- 65% continued to 450v
- participants showed signs of tension
what did ORNE and HOLLAND say? and how does this relate to MILGRAM?
- the participants didn’t really believe the shocks were real
- PERRY confirmed this by listening to recordings of the study
- reduces the internal validity of the study
what did HOFLING do? and how does this relate to MILGRAM?
- demonstrates the relationship between an authority figure and participant which reflects wider society
- HOFLING studied nurses and found that 21/22 nurses obeyed unjustified doctor demands
- improves the external validity of MILGRAM’s study