Flashcards in SOCIAL INFLUENCE - zimbardo’s research Deck (12):
who performed research into conformity to social roles? what was the experiment called?
(the stanford prison experiment)
what did ZIMBARDO set up?
- a mock prison
(under stanford university)
what sampling method did ZIMBARDO use?
- volunteer sampling
(and then randomly assigned roles to prison or guard)
what improved the realism of the experiment?
- prisoners arrested from their homes
- prisoners issued a uniform and number
- guards issued uniform with appropriate equipment
what did the prisoners and guards have to do?
- prisoners had 16 rules to follow
- guards enforced the rules and were told they had complete power over the prisoners
what were ZIMBARDO’s findings in reference to the guards?
- they used real-life tactics
- would over-punish prisoners with brutal behaviour
what were ZIMBARDO’s findings in reference to the prisoners?
- typical ‘prisoner behaviour’ occurred
- refer to each other by number
what happened to ZIMBARDO?
- he adopted the role of superintendent and this took over his role as psychologist as he reacted to participants wanting to leave
(other volunteers such as prison chaplain adhered to their roles quickly)
what was ZIMBARDO’s conclusion?
- people conform swiftly to roles they are given in society
what did BANUAZIZI and MOHAVEDI say? and how does this relate to ZIMBARDO?
- argued that participants were merely playing a role as seen in films
- reduces the internal validity of the study
- zimbardo stated quantitative evidence that 90% of prisoner conversation was prison-related and some expressed views of it being a real prison
what did FROMM say? and how does this relate to ZIMBARDO?
- accuses zimbardo of exaggerating results and ignoring dispositional influences
(only 1/3 of guards were brutal to prisoners, the rest sympathised)
- reduces the reliability of the study as another researcher would not find them results