Social Influence - Paper 1 Flashcards

(109 cards)

1
Q

social psychology

types and explanations of conformity

A

studies individual beliefs. attitudes and behavours in settings where other people are pressent (or implied)

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2
Q

key study - jeanness

types and explanations of conformity

A
  • aim - wether individuals will change their opinion in an ambigious situations
  • method - glass bottle filled with 811 white beans
  • 26 students- divided into 3 groups
  • estimate how many beans in the jar
  • asked to give group estimate and the estimated individually
  • findings - average before - m,790,f,925
  • avergae after m,695,f,878
  • average change m,256f,382
  • results - nearly all particapants changed their awsner when had a group discussion
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3
Q

conformity

types and explanations of conformity

A
  • involves a change of behaviour or opionion in oder to fit in the group
  • may be a membership group (family or peers) or reference group (celebs)
  • takes place when we privatly and/or publicly go along with behaviours of the majority
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4
Q

explanations of conformity

types and explanations of conformity

A
  • normative social influence
  • information social influence
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5
Q

normative social influence

explanation of conformity

A
  • the want to be liked/accepted
  • most often in stressful situations where you want social support
  • emotional process
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6
Q

infomational social influence

explanations of conformity

A
  • desire to be correct
  • cognitve process
  • leads to internalisation
  • most likely in new or ambigious situations, or a percieved expert
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7
Q

types of conformity

types of conformity

A
  • complience
  • identification
  • internalisation
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8
Q

compilence

types of conformity

A
  • go along with others to gain their approval to avoid dissaproval
  • invloves process of social compasison - looking at what others say or do to adjust your opionion
  • desire to fit in
  • publicly change views but not privately
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9
Q

identification

types of conformity

A
  • going along with others bc they have accpeted their point of view but only because they want to be liked
  • establish a relationsip with a group by taking their attitudes and behaviours to feel closer with them
  • however belief is likly to stop when not in the presence of the majority group
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10
Q

internalisation

types of conformity

A
  • go alongs with views bc they have been accepted and they believ that it is right
  • leads to long term change with both public and private views
  • change in behaviours even without majority of group
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11
Q

key study - sherif

types and explanations of conformity

A
  • aim - demonstarte that people conform to group corms when they are put in an ambigious situation
  • method - lab expermient using the autokinect effect - small spot of light in a dark room and will appear to move
  • basline - asked how far it moved orginally
  • expermient - tested in groups of three , put 2 people who had simiar guess with someone who didnt
  • say outloid what they guessed
  • resullt- the person who had a different awsner had a simialr awsner to the others when in the group
  • conc - in ambigious situations a person will look to others for support
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12
Q

supporting evidence for normative explanation

types and explanations of conformity

A
  • jeanness - make intial judgments before discussion and then awsner chanhed to others
  • asch - went along with the obviously wrong awsner as they didnt want dissaporval from the group
  • schultz - gathered info from gotel when there was a sign that said 75% recycle their towels and the need for fresh towels reduced to 25%
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13
Q

evaluations of informative social influence

types and explanations of conformity

A
  • postive - * jeanness - make intial judgments before discussion and then awsner chanhed to others
  • negative - perrin and spencer - conducted asch like study in the uk, only one confomity in 400 trials - doesnt occur in every situation
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14
Q

support for internalisation conformity

types and explanations of conformity

A

jeanness - make intial judgments before discussion and then awsner chanhed to others

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15
Q

support for complience

types and explanations of confomity

A
  • asch - went along with the obviously wrong awsner as they didnt want dissaporval from the group
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16
Q

support for identification

types and explanations of confomrity

A
  • schultz - gathered info from gotel when there was a sign that said 75% recycle their towels and the need for fresh towels reduced to 25%
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17
Q

key study - asch

asch

A
  • aim - the extent to which social pressur to conform from a unanimous majority affects confomrity in an ambigious situation
  • sample - 123 white americans undergrads
  • method - believed they were taking part in visual test , line judgemnet and had to pick the right one
  • in a room of 6-8 confederates
  • completed 18 trials, 12 trials were the critical trials which confederates gave incorrect awsner
  • findings - control - 1 error , experiment - 36.8% incorrect
  • conformed 32% of critical trials
  • 74% can incorrect awsner at least once
  • conc - confomred bc they wanted to fit in with the group because even though they knew it was wrong - normative , identification
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18
Q

factors affecting conformity

asch

A
  • group size
  • unanimity
  • task difficulty
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19
Q

group size

factors affecting conformity - asch

A
  • ranged from 2 -15 confederates
  • increased to 12.8% from 3% when 2 confederates
  • 3 confederates - 32%
  • decreased to 29% when 15 conferderates
  • increase then decreased when more
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20
Q

unanimity

factors affecting conformity - asch

A
  • refers to the extent that members of the majority agree with one another
  • when one conferderate gave right awsner conformity dropped 5%
  • different incorrect, conformity dropped to 9%
  • gives them confidence
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21
Q

task difficulty

factors affecting conformity - asch

A
  • correct awsner was always obcious in the first trials
  • made lines closer together
  • conformity increased when task became difficult bc it was ambigioud
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22
Q

evaluations

asch

A
  • ecolgoical
  • gender
  • ethics
  • temporal
  • lab study
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23
Q

ecological validity

asch

A
  • low ecological validity
  • line judgments is an artifical task - lacks mundane realism
  • unable to generalise to other real life situations
  • limited application
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24
Q

gender bias

asch

A
  • gender bias
  • 123 american white male undergraduates
  • we cannot generalise to wider populations as they may not conform in the same way
  • lacks population validity
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25
ethics | asch
* ethical issues * deception - told them they were doing somehting else * although wouldnt have been able to do it without that * needed decption but also a debrief
26
temporal validty | asch
* temporal validty * research took place when confomrity was high in america * perrin and spencer tried to recreate but found significantly lower results
27
aim | zimbardo - standford prison expirement
* wether people would conform to the social roles of prison guard or prisoner when placed in mock environment * also wanted to see if it was due to dispositional factors or external factors
28
sample | zimbardo - standford prison expirement
* 21 male university students * volenteered in a newspaper * paided $15 a day * randomly assigned to prisoner or guard
29
why did zimardo do psychological tests before | zimbardo - standford prison expirement
* to see if they had pre existing mental issues * set a base for the experiment
30
the environment | zimbardo - standford prison expirement
* 3 cells , 1 guard room * hold * prison cell * visting hours * court yard * priests, lawyers * number asisgned * arrested by real police offciers
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method | zimbardo - standford prison expirement
* priosners were arrested by real officers infront of friends and family * given a number to wear with chains to wear * guards given uniforms , dark reflective sunglasses and handcuffs * meant to be 2 weeks but only lasted 6 days
32
why do this to the prisoners | zimbardo - standford prison expirement
* degreade and humilate them * dehumanise * make them feel small and useless * remove identiy
33
why do this for the guards | zimbardo - standford prison expirement
* deindividuation of the guards - dont see them as one persom * feel like a different person * reflective glasses - "cant see their pain" * putting on a uniform means they are a different person
34
findings | zimbardo - standford prison expirement
* found they quickly identifed with their roles * guards getting increasivly more abusive and would dehumaise the prisoners * prisoners became submissve * 5 of the prisoners got realise early due to psychological damdge * stopped when one of his students convided him this was inhumane * had interviews after and then met 2 months after
35
conclusion | zimbardo - standford prison expirement
* people quickly conform to social roles even when the roles go against their moral principles * situational factors were extremely influenciaal
36
evaluations | zimbardo - standford prison expirement
* high interal validity * important application * ethical guidlines * condtridicting findings
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high internal valdity | zimbardo - standford prison expirement
* high level of control over extranous variables * good ecological validyt * did what happened in prisoners
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important applications | zimbardo - standford prison expirement
* found suicide is 8x more likly in prisons * how poeple should act in prisons * how guards need to act * the support needed in prions
39
ethical | zimbardo - standford prison expirement
* right to withdraw - didnt let them go unless they went crazy * particapnt harm - caused extreme psychriatric damadge
40
contridicting research | zimbardo - standford prison expirement
* bbc prison study * did not conform to social roles * prisoners tried to take over * guards didnt abuse prisoners * temporal valdity
41
obediance | milgram and obediance
* a form of social influence where an individual acts in a response to a direct order from another individual , who is usally an authority figure
42
milgram study | milgram and obediance
* **aim** - to see if the americal male would act the same to germans in obediance * **prodecure** - met with learner and lab coat * picked role (always teacher) * had to learn words shock if wrong * had a shock to see what its like * went from 15v to 450v * lab coat urged the teacher to carry on * **particapnt** - 40 america males , volenteers , payed 4.5 * **results**- 65% went to 450 , 100% went to 300v * **conc** - ordinary people obey to orders of a percieved authority figure even to extent of killing
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variation 1- the teacher and learner in same room | milgram and obediance
* close proximity * obediance decreased to 40% * humanises learners * feel more responsible
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variation 2 - the expiremtor left the room and issued instructions from telephone | milgram and obediance
* proximity * decreased to 20% * feel less acountable to authority figure * less risk of punishment
45
variation 3 - took place in a run down office | milgram and obediance
* location * decrease to 47.5% * reduces the expirementers legitamcy of authority
46
variation 4 - teacher forces hand on plate | milgram and obediance
* touch proximity * decrease to 30% * humanise learner * feel more responable
47
variations 5 - experimtor was played by an ordianry person of the public | milgram and obediance
* legitamate authority uniform * decrease to 20% * experimentor doesnt seem legitemate * no reason to obey
48
bickman - key study - uniform | milgram and obediance
* feild experiment * 3 men ordering new yorkers * dressed as , everyday civvilan , milkman , security guard * poeple were 3 times more likly to obey guard than civillan * 89% obeyed guard , 57% obeyed milkman , 33% civillian
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key study - hofling - obediance in hospitals | milgram and obediance
* obdiance among nurses to docors * docotr telephone nurses and told them to give drug to patient * didnt know docotr * didnt take protacal * 21/22 took the order * highlights issues nurses face
50
evaluations | milgram and obediance
* **strenght** * ecological validity - hofling * application * reliable * good interal validity * **negatives** * particapnt harm , no informed consent - hofling * rank and jacoubson * sample
51
ecological validty - holfing | milgram and obediance
* nurses in hispotal , taking orders over the phone and obeying - shows how people can abuse their power * **negatives** * **particapnt harm** - no informed consent , particapnt harm - nurses feel distress after , could loose their job * **rank and jacoubson** - did it again but with a normal drug that nurses always use and there was no obeying
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sampling | milgram and obediance
* small * biased * all men * oaided 4.50 * vollenteers
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aplication | milgram and obediance
* why they use uniforms in army or police * percieved authority * schools
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reliable | milgram and obediance
* controlled * lab study * control extranous varibales
55
agentic state | explanation for obediance - agency theory
acting as an agent for an authoritain figure - dont have responsability
56
autonomous state | explanation for obediance - agency theory
acting on your own demands - free from control
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authority | explanation for obediance - agency theory
someone who has power and respect in society
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legitamate | explanation for obediance - agency theory
wether they are real or not
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social heirachy | explanation for obediance - agency theory
someone who is higher in society
60
socialisation | explanation for obediance - agency theory
* learning through others - parents , friends , school
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destructive authority | explanation for obediance - agency theory
* gain authoirty due to harm and want to cause harm
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moral strain | explanation for obediance - agency theory
the fight between morals and what youve been asked to do
63
binding factors | explanation for obediance - agency theory
* the factor that keeps you in the agentic state
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explanation for obedience | explanation for obediance - agency theory
* two states of behaviour * agentic and auonomous * autonomous - people act on their own values and take responsability * agentc - when they let people direct their actions and dont take responsability - act as an agent
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explanation for obediance | explanation for obediance - agency theory
* poeple are generally in autonous * go through the agentic shift * to go through the shift, the person giving the order must be a percieved authority figure * need to be seen as legitamte * ascpects - locaton , uniform
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explanation for obediance | explanation for obediance - agency theory
* how we react to authority is to do with our upbringing - socialiasation * we learn through our parents and school ect * we are taught to respct people who have power over us
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explanation for obediance | explanation for obediance - agency theory
* if they are aware the order they have been goven could cause a negative impact - they go through moral strain * as they understand its bad, however will not feel responsable as tey are an agent * the person giving the orders also feels less as they arent doing it psychically * to stay in agentic state there are binding factors - denying what theyve done , blaming the victum/order
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evaluations of explanation for obediance - agency theory | explanation for obediance - agency theory (milgram)
* **suporrting evidence** - blass and schmitt * showed video of milgram study and everyone blamed the experimentor * shows uniform deems them to be more authortarian and have more power * **limited explanation** - doesnt explain why they didnt all obey in milgrams study * as hofling - shouldnt be obeying on the phone * cant be this one explanation * **culutral differences** - did milgrams study in australia , germnay and america * all had different obediance levels * could be more factors to obediance * cant be generalised
69
dispositional explanation | explanation for obediance - authoritarian personality (adorno)
based on characterisitcs of (within) the individual as opposed to curcusmtances they find themesleves in (situational)
70
personality type | explanation for obediance - authoritarian personality (adorno)
as traits that were believed to cluster together in individuals as a result of childhood experiences
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cognitive style | explanation for obediance - authoritarian personality (adorno)
that puts others into sterotypical catagories (sterotyping)
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status conscious | explanation for obediance - authoritarian personality (adorno)
hostile to people seen as inferior , serve to people seen as superiror , contemprous of weakness
73
intolerant to ambiguity | explanation for obediance - authoritarian personality (adorno)
uncomfortable with uncertinty , see things in black and white , rigid and inflexible with their views
74
conventrional values | explanation for obediance - authoritarian personality (adorno)
very rigid and traditional values and beleive society requires strong leadership to enforce these
75
childhood experinces | explanation for obediance - authoritarian personality (adorno)
* strict parenting * the love of their parents was conditional and dependant upon how they behaved * they create an uncounscious resent,ent inside the child as they grow up * as they cant express this, its displaced on others who are seen as weak
76
summary of athoritarian personality | explanation for obediance - authoritarian personality (adorno)
* when someone believes that people should obey and submit to those above * they have a fixed cognitve style * this means they sterotype to prevent seeing any grey (ambiguity) * see things in black and white * stems from our childhood * from unconditional love * displace onto those weaker * hostile to those inferior and serve the superior * very rigid tradition views
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key study - authoritain personality (adorno) | explanation for obediance - authoritarian personality (adorno)
* **aim**- to determine if obdeiance is a result of personality differences * **sample** - 2000 white middle class americans * **procedure** - used an fscale to assess attidues and morals * looked at morals, race , relgion, economic and politics * wethered they agreeded to the questions or not * **finding** - those who scored high on the fscale identified with strong people and were comtemptous of the weak - concious of status and respects higher status * had a black and white cognitve style * **conc** - there are indivudials who have authoritatian personalities who tend to be espically obediant
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evaluations for explanation for obediance - authoritarian personality (adorno) | explanation for obediance - authoritarian personality (adorno)
* **supporting evidence** - milgram interviewed people who fully obeyed in his study and found they had a high score on the f scale * suggests a certain personality type you are more likely to obey * highers validty * however only correlation not causation - not a full explantion * **problem - we try to explain obdediance for the majoirty of the country** * pre germany - antisemantic , racisst , obediant * america - donald trump * this cannot be explained by ap because not everyone has the personality to do this * over generalised * **politcal bias** - places like russia and north korea obeying extreme views however have low fscale * generalising a whole idiolgy becomes problamtic - socially senstivve * limited explanation
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resisting social influence | resisting social influence
* the ability to withstand social pressire to conform to the majoirty or obey authroity * the ability to do this is influences by situational and disponsital factors
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locus of control | explanation fo resiting SI - disponsitional - locus of control
is the sense we each have about what directs events in our lives, it is our preception of our personal control over our own behaviour
81
interal locus of control | explanation fo resiting SI - disponsitional - locus of control
* outcomes within your control * determined by your work. attributes or decisions * high levels of control over your life -take personal responsability * seeks info which will personally help them * resists group pressure - less likly to rely on others
82
external locus of control | explanation fo resiting SI - disponsitional - locus of control
* outcomes are out of your control * deterimed by fate and independant of your hardwork or decisions * believe life is determined by external factors * "wrong place wrong time" * rely on luck * influenced by others * dont beleive they exercise personal control
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evalutating of locus of control | explanation fo resiting SI - disponsitional - locus of control
* **supporting** - spector used a loc scale on 157 students - people with high were less likly to conform * supports reason why we obey - supports existance * however - only applys in social situations as didnt show a difference for informational social influence * **supporting** - oliner and oliner - interviwed non jewish surviors of ww2 and compared to those who resisted orders * real life application * **contradicting** - meta analysis of all studies over 40 years -over time people become more external but less likly to obey * lacks temporal validty * correlation isnt as strong
84
social support | explanation fo resiting SI - situational - social support
* a reason we resist is because they have an ally (someone supporting their POV) * this can build confidence * which allows an individial to feel independant * having support stops them feeling ridiculed * only short term * not lasting very long afterwards if a co-dissenter returns to confroming * less likly to obey orders as they have support
85
evaluation for social support | explanation fo resiting SI
* **evidence social support reduces conforminty - asch** * drops to 5% when somebody else steps out and says a different awsner * when we have social support we are less likly to confrom * **evidence that social support reduces obediance - milgram** * obediance drops form 60% to 10% when another confederate agrees with the particapant
86
minority | minority influence
* the smaller number or part , especially a number or part reprosenting less than half of the world
87
minority influence | minority influence
* when a majority rejects the established norm of the majority of group members and eventually persuades the majority to move to the position of the minority
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what does minority influence lead to? | minority influence
* internalisation (both public and private)
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to be succesful in changing a majoirty POV, you need 3 characteristics | minority influence
* consitency * commitment * flexability
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consitency | minority influence - 3 characteristics
* over time, consitency in the minoritys view increases the amount of interest from other people * makes others re think their POV * **Diachronis consistancy** - saying the same thing over and over again * **synchronic consistancy** - everyone in the group saying the same thing
91
commitment | minority influence - 3 characteristics
* engage in quite extreme activities to draw attention to their cause, if the activities put them at risk in some way to demonstrate their commitment to the cause * increases the interest from others and highlights the importance of the issue - known as thw **aligmentation principle**
92
flexability | minority influence - 3 characteristics
* if a minority is seen as rigid and uncompromising this can actually causee them to be seen in a negative light and people prevent from really considering what they are saying * being seen as willing to compromise is also important if a minority view is really ro be considered by the majoirty
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snowball effect | minority influence
* the minority views are accepted by more and more people until they become the majority
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augmentation principle | minority influence
* through commitment of the cause they get external people
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Moscovici | minority influence
* **aim** - to see if a consitent minority ould influnce the majority in colour perception * **sample** - 172 female participants * **procedure** - were placed in groups of 6 , 2 of the 6 were confederates * showns 36 slides, which all varied shades of blue * condition 1 - consistant - said all 36 slides were green * condition 2 - inconsistance - 24 were green * **findings** - condition 1 - conformed 8.2% * condition 2 - conformed 1.25%
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evaluation of moscovici | minority influence
* **all female sample** - beta bias , generalise to everyone * **ethical guidlines** - deception, informed consent - lied to as there was a confederate (not fully informed consent) * **lab study** * good - contols all extranous variables - highers external valdity * bad - demand characterisitcs - not a real enviroment - change behaviour
97
nemeth | minority influence
* **aim** - see if flexability was the most important factor * **procedure** - placed in groups of 4 * one was a confederate * had to agree on an amount ofcompensation that they would give a victum in a ski lift accident * condition 1 - when minority argued for low compensation rate and refuded to change (inflexable) * condition 2 - arguing with low rate of compensation but compriomised slightly higher (flexable) * **findings** - inflexable - little to no effect on majoirty * flexble - majority were more likly to compromise and change their view * **conc** - striking a balance between consitency and flexability id he most succesful stratergy `
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evaluation for nemeth | minority influence
* **deception** - neccesary to do look into the facts * debrief after * **ecological valdity** * more realstic task * juries etc
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social change | social change
Refers to the ways in which a society (rather than an individual) develops over time to replace beliefs, attitudes and behaviour with new norms and expectations.
100
key processes in social change | social change
* drawing attention * deeper processing * consitency * augmentation principle * snowball effect * normative social influence * gradiual commitement * social cryptoamnesia
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drawing attention | social change
in order for a social change to occur, the majority must first of all be made aware of the need for the change. This may involved sharing information to highlight the issue (ISI)
102
deeper processing | social change
* the more people think about the issue at hand, rather than blindly accepting it, the more they will, in turn, be able to challenge the existing social norms to bring about change. * This in part comes through the role of conflict - when we see groups ‘passionately disagreeing’ it can cause us to examine the minority arguments more fully and think more deeply about it.
103
consistency | social change
displaying consistency of viewpoint and intended outcome is beneficial in bringing about social change, as the message appears more credible and can help to convince a majority.
104
augmentation principle | social change
* when the majority pays attention to selfless and risky actions being taken by the minority group * is more likely to integrate the group’s opinion into their own personal viewpoints due to the personal sacrifice made by the minority.
105
snowball effect | social change
* once the minority viewpoint has got the attention of some of the majority group members, more and more people begin paying attention and the minority viewpoint gathers momentum, * much like a snowball growing in size when rolled along a snowy field.
106
normative social influence | social change
once you have a majority conforming to the new norms, social change can be encouraged by highlighting the behaviour/ attitudes of the majority, to urge others to follow suit for normative reasons (e.g. to fit in).
107
gradual commitment | social change
* obedience can also be involved if governments get on board and decide to change laws. * Once a small instruction has been followed, it is harder for larger requests to be declined. * This is often referred to as ‘the foot in the door technique’ and means that people effectively find themselves adopting a new way of behaving gradually over a period of time as subsequent orders are given.
108
social cryptoamnesia | social change
* the majority knows that a social change has occurred but the source of the change and the message itself have become disassociated through the process of social cryptoamnesia and they do not recall how it has happened.
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evaluation of social change | social change
* **problem - reports of social change cant be tested empircally** - nelson mandela movement , he was not aware that it was going to happen, means we have to research it retrospectivly , idographic approach has to be taken and subjective interpritation, no scientfic credibility * **supporting evidence - nolan** - hung up fliers in poeples houses about reducing energy as other people were - reduced numebers - shows when people are already doing it others are going to join in - deeper processing