Social Influence -Researchers

Question 1

Solomon Asch (1951, 1955)

Answer 1

Conformity research
Method:
- total of 50 students
- groups of 7-9 people
- participants needed to verbally announce which line (1,2 or 3) matches the target line.
- they were in a group with confederates
- 18 different trials
- in 12 of them confederates gave incorrect answers

Results:
- control group was 99% of the time right
- nearly 75% went along with the group
- 3 confederates onwards had the most influenceable effect
- after combining the trials, one-third conformed
- 5% were always swayed by the crowd
- 25% consistently defied majority opinion

Evaluation:
Strenghts:
Validity of findings
- control of confounding variables
- high internal validity
- minimus issues with extraneous variables

Low ecological validity
- not an every-day task

Question 2

Herbert Kelman (1985)

Question 3

Lucas et al. (2006)

Question 4

Perrin and Spencer (1980)

Question 5

Fiske (2014)

Question 6

Neto (1995)

Question 7

Bond and Smith (1996)

Question 8

Haney et al. (1973)

Question 9

Zimbardo (2007)

Question 10

Banuazizi and Mohavedi (1975)

Question 11

Fromm (1973)

Question 12

Stanley Milgram (1963)

Question 13

Orne and Holland (1968)

Question 14

Gina Perry (2013)

Question 15

Sheridan and Kind (1972)

Question 16

Bickman (1974)

Question 17

Miranda et al. (1981)

Question 18

Hofling et al. (1966)

Question 19

Adorno et al. (1950)

Question 20

Hyman and Sheatsley (1954)

Question 21

Julia Rotter (1966)

Question 22

Holland (1967)

Question 23

Nemeth (1986)

Question 24

Wood et al. (1994)

Question 25

Martin et al. (2003)

Question 26

Nolan et al. (2008)