Social Influences Flashcards
(76 cards)
Conformity
A change in a person’s behaviour or opinion as a result of real or imagined pressure from a person or group of people.
Who proposed the three types of conformity?
Kelman (1958)
What are the three types of conformity?
Compliance
Internalisation
Identification
Compliance
Going with other people’s ideas/to go along with the group to gain their approval or avoid disapproval.
• You publicly agree but privately disagree. An individual’s change of view is temporary.
• Likely to occur as a result of NSI.
Give an example of Compliance?
When friends pressure you into drinking alcohol when you don’t truly want to, and will not drink outside of such social situations.
Internalisation
Making the beliefs, values, attitude and behaviour of the group your own (the strongest type of conformity, and often occurs as a result of ISI).
An individual’s change of view is permanent.
Give an example of Internalisation
Being brought up in a religious household, and becoming religious yourself.
Identification
Short-term change of behaviour and beliefs only in the presence of a group (middle level).
Give an example of Identification?
Acting more professional and less silly when you arrive at your office to work.
What are the two explanations of conformity?
Normative social influence
Informational social influence
Normative social influence
Conforming in order to be liked / to fit in → usually leads to compliance.
Example: Conforming to avoid the embarrassment of disagreeing with the majority.
Informational social influence
Conforming to be right → leads to internalisation.
Evidence for ISI
Fein et al. asked participants to vote for a US presidential candidate after they saw others voting for somebody else.
Most changed their mind because they wanted to be ‘correct’, demonstrating ISI.
What is Normative Social Influence (NSI)?
NSI - Conforming in order to be liked / to fit in → usually leads to compliance.
Example: Conforming to avoid the embarrassment of disagreeing with the majority.
Give an example of NSI
A person starting to smoke because they are surrounded by other people who smoke.
Real-world application NSI & Bullying AO3 (A-A)*
Garandeau and Cillissen found that a boy can be manipulated by a bully into victimising another child. The boy conforms to avoid disapproval from friends.
Evidence showing the role of social influence: Lucas et al. (2003) Maths questions
• Greater conformity to wrong answers when the questions were difficult.
• Especially true for students who rated their maths ability as poor.
Who were the participants in Asch’s study?
123 male American undergraduates in groups of 6 (1 true participant, 5 confederates).
What were the aims of Asch’s study?
To investigate conformity and majority influence.
What was the procedure in Asch’s study?
Participants and confederates were presented with 4 lines; 3 comparison lines and 1 standard line.
Confederates gave incorrect answers in 12 out of 18 trials.
Real participants answered last or second to last.
What were the findings of Asch’s study?
• 36.8% conformed
• 25% never conformed
• 75% conformed at least once
• In a control group, only 1% gave incorrect answers
What were the factors affecting conformity in Asch’s study?
Size of majority, unanimity of majority, task difficulty.
What are the 2 differences between internalisation and compliance?
• Public acceptance and private rejection
• Public and private acceptance
Explain what is meant by normative and informational social influence.
NSI: Conforming to be liked → leads to compliance.
ISI: Conforming to be right → leads to internalisation.