Sport and society- Post World War 2 definitions Flashcards
(4 cards)
1
Q
Define Commercialisation
A
The treating of sport as a commodity, with the intention of making a profit
2
Q
Define Sponsorship
A
Provision of funds, money and/or support for a commercial return
3
Q
Define Merchandising
A
The practice in which the brand or image from one product is used to sell another
4
Q
Define The Golden Triangle
A
The link between sport, sponsorship and the media.
