Stages of Food Product Development

Question 1

Concept generation

Answer 1

Developing new ideas to find a gap in the market

Question 2

Concept screening

Answer 2

All ideas from previous stage are sifted through and the best ideas are take forward were a specification is written

Question 3

Prototype production

Answer 3

This is when an example of what the product will look like is made

Question 4

Product testing

Answer 4

This is when the product is tested on a range of consumers so an opinion can be obtained, this helps to eliminate or make refinements to the product

Question 5

First production run

Answer 5

This is when a full production run is complete so the product can be tested, the quality assurance team will asses the production run for quality and standard of the product

Question 5

Marketing plan

Answer 5

This is when an advertising campaign is designed to promote the product, decisions will be made based apron the 4 P’s (Price, packing, place, promotion)

Question 6

Product launch

Answer 6

This is an important stage of the plan as the item is now on sale, market monitoring of the product will take place so sales figures will be checked carefully and market research will allow regular feedback