Stages of Food Product Development Flashcards
(40 cards)
The stages of food product development
- Concept generation
- Concept screening
- Prototype production
- Product testing
- First production run
- Marketing plan
- Product launch
What is concept generation?
- Manufacturers identify gaps in the market, so that product is new, interesting and relevant
- Manufacturers analyse existing products to find out what consumers like
What is considered in concept generation stage?
- Cost
- Portion size
- Flavour
- Appearance
- Texture
- Prepatation
What methods do manufacturers use during concdpt generation?
- Questionnaires
- Disassembly
- Literary research
- Interviews
- Survey of existing products
What is literary research?
- A cheap way for manufacturers to gather information for their new food product.
- Helps gain understanding of food-related issues
- Must ensure sources are reliable and accurate
What is an interview?
- Carry out interviews with relevant experts or focus groups with target market to gather information and develop new ideas for a product
Why do manufacturers disassemble?
To discover:
- How they have been designed
- What makes it successful
- How it can be improved
- Weight and qualities of ingredients
What is a survey of existing products?
Food manufacturers can look at a range of existing products to gather information and compare features such as price, portion size, nutritional information
What happens during concept screening?
- Manufacturers analyse all ideas from concept generation
- Ideas that are too expensive or complicated can be rejected
- A specification can be developed to help understand the features/ingredients of the new product
Why is concept screening important?
- Ensures only best ideas taken forward
- Prevents money and time being wasted on something that won’t sell
- Specification helps to ensure final product meets the design brief
What happens during prototype production?
- Samples of new food product are made in a kitchen
- The first quality checks are made and changes can be made if required
- Strict hygiene procedures in place to ensure food safety
Why is prototype production important?
- Allows manufacturers to see what new product will look like and test quality
- Helps identify strengths of the product and any areas for improvement
- Changes can be made to recipe before carrying out product testing
What happens during product testing?
- Product is tested on potential customers
- Manufacturers gather feedback on appearance, taste and texture of product
- This can get customers opinions to help develop the product further
Why is product testing important?
- Product can be adapted to make them better and meet preferences of target group
- Helps develop product that customers will like and want to buy
- Product can be perfected before going to mass production
What are the rules for a fair test?
- Strict hygiene rules
- Testers must be fit and not smokers
- Tester provided with individual booth
- Small portion size in individual containers
- Similar samples presented identically
- Samples labelled with random codes
What are the two types of test?
- Preference
- Discrimination
What is the purpose of preference tests?
To gain information on people’s likes and dislikes
What are the 2 types of preference test?
- Rating test
- Ranking test
What is a rating test?
A test used to show how much a consumer likes or dislikes certain characteristics of product. A rating key is provided.
What is a ranking test?
A test used to rank in order of which food products the consumer likes best. This is usually done with similar food products to see which one is preferred
What is a discrimination test used for?
Used to evaluate differences between similar products.
What are the 3 types of discrimination test?
- Paired comparison test
- Triangle test
- Taste threshold test
What is a paired comparison test?
A test where two samples are tested for a specific characteristic
