Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.

Stuarts Halls Receptional Model(1980) Flashcards Preview

Media Studies > Stuarts Halls Receptional Model(1980) > Flashcards

Flashcards in Stuarts Halls Receptional Model(1980) Deck (3)
Loading flashcards...
1



Negotiated reading


The audience slightly modifies the original message, partly reflecting their own views and experience

2


Oppositional reading



The reader understands the original message but chooses to criticise or go against it.

3



Preferred reading


The reader accepts the messages intended by the writer and sees it as natural and transparent.

Decks in Media Studies Class (9):

Brainscape is a web and mobile study platform that helps you learn things faster. Our mission is to create a smarter world by simplifying and accelerating the learning process. © 2021 Bold Learning Solutions. Terms and Conditions