Stuarts Halls Receptional Model(1980) Flashcards Preview

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Flashcards in Stuarts Halls Receptional Model(1980) Deck (3)
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1



Negotiated reading


The audience slightly modifies the original message, partly reflecting their own views and experience

2


Oppositional reading



The reader understands the original message but chooses to criticise or go against it.

3



Preferred reading


The reader accepts the messages intended by the writer and sees it as natural and transparent.