Flashcards in Key terms Deck (18)
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1
Art house cinema
A type of alternative cinema used to make private films
2
Types of audiences
There are three main types;
-hypodermic-model> media is powerful and influential to inject ideas and behaviour directly into audiences which must be protected
-uses and gratification> audience emphasise the needs/ pleasures fulfilled by consumption of media.
- reception model> audience emphasise range of ways in which they receive and respond to media text including resistant or negotiated readings
3
Regulations
Laws, rules , guidance which defines and restricts the parameters in which the media works> self negotiation within the industry( e.g. Press complaints commission).
> governmental regulations
4
News-values
Criteria applied to determine and consider what is newsworthy, such as to decide what topics/ issues and personalities to be discussed. They determine whether they are included or excluded.
5
Narrative
The media trains us to see in terms of narrative.
- beginning> equilibrium
-middle> disruption an conflict l
-end> new equilibrium
6
Equilibrium
A calm mental state
7
Mise-en- scene
Whatever appears in or within the frame such as settings, lighting, characters and props.
E.g.
The director uses mise-en-scene pf loneliness by framing the character against an enormous, empty landscape.
8
Genre
A category of text with common conventions of style, narrative and structure
9
Iconography
Particular usual signs associated with certain genre gives a massage.
Eg,
The iconography of this text includes a deserted house and a sinister clown are both evocative of horror genre.
10
Evocative
To make someone feel an emotion
11
Voyeurism
A practice of gaining pleasure from looking at other people while staying anonymous
12
Dismemberment
In advertising especially, women's bodies are cropped/ masked in order to emphasise sexualised body parts
13
Stereotype
An oversimplified, sometimes humorous representation used to categories and evaluate members of particular group
14
Resistant/ aberrant
Aberrant takes place when the audience is resistant to dominant values of society and instead negotiates or resists the intended meaning
15
Preferred/ dominant
A preferred meaning is one that might be put in place by producers, or by dominant values of society
16
Positioning
Media text attempts to place the audience in a position whereby they held a point of view or feels a certain emotion by manipulation
17
Encoding/ decoding
Meanings are encoded by producers and decoded by the audience
18
