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1

Art house cinema

A type of alternative cinema used to make private films

2

Types of audiences


There are three main types;
-hypodermic-model> media is powerful and influential to inject ideas and behaviour directly into audiences which must be protected
-uses and gratification> audience emphasise the needs/ pleasures fulfilled by consumption of media.
- reception model> audience emphasise range of ways in which they receive and respond to media text including resistant or negotiated readings

3



Regulations


Laws, rules , guidance which defines and restricts the parameters in which the media works> self negotiation within the industry( e.g. Press complaints commission).
> governmental regulations

4



News-values


Criteria applied to determine and consider what is newsworthy, such as to decide what topics/ issues and personalities to be discussed. They determine whether they are included or excluded.

5


Narrative


The media trains us to see in terms of narrative.
- beginning> equilibrium
-middle> disruption an conflict l
-end> new equilibrium

6


Equilibrium


A calm mental state

7



Mise-en- scene


Whatever appears in or within the frame such as settings, lighting, characters and props.

E.g.
The director uses mise-en-scene pf loneliness by framing the character against an enormous, empty landscape.

8


Genre


A category of text with common conventions of style, narrative and structure

9


Iconography


Particular usual signs associated with certain genre gives a massage.

Eg,
The iconography of this text includes a deserted house and a sinister clown are both evocative of horror genre.

10



Evocative


To make someone feel an emotion

11



Voyeurism


A practice of gaining pleasure from looking at other people while staying anonymous

12



Dismemberment


In advertising especially, women's bodies are cropped/ masked in order to emphasise sexualised body parts

13


Stereotype


An oversimplified, sometimes humorous representation used to categories and evaluate members of particular group

14


Resistant/ aberrant


Aberrant takes place when the audience is resistant to dominant values of society and instead negotiates or resists the intended meaning

15



Preferred/ dominant


A preferred meaning is one that might be put in place by producers, or by dominant values of society

16


Positioning


Media text attempts to place the audience in a position whereby they held a point of view or feels a certain emotion by manipulation

17


Encoding/ decoding


Meanings are encoded by producers and decoded by the audience

18




Codes


All media codes are encoded, the codes themselves are symbolic, technical or text, the technical code depends on the platform