Flashcards in Newspaper Layout Deck (15)
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1
Puff
small promotion of a product or service
2
Strap Line
Short statement that sums up the story in a few words
3
Headline
Words in large type found at top of the story, grabbing audiences attention and flagging up the narrative
4
Sub-heading
Informs the audience as to what is happening, when and where and who is involved.
5
Deck
Number of lines in headline such as two deck headline
6
Banner headline
A page width headline
7
Exclusive
Story published by only one newspaper
8
Byline
Name of the writer
9
Pull-quote
Can peak the audience interest often in magazines such as an interesting, shocking or a funny quote
10
Lead
First or two paragraph or the story
11
Caption
The headline under a photo. Which can sometimes anchor the image to a specific meaning or message
12
Copy
Written in print peace - the word text refers to the whole product
13
Typography of a text
Analysing the font style, size, colour and shape used
14
Graphology/ layout
The way the text has been arranged
15
