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Media Studies > Newspaper Layout > Flashcards

Flashcards in Newspaper Layout Deck (15)
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1

Puff

small promotion of a product or service

2

Strap Line

Short statement that sums up the story in a few words

3

Headline

Words in large type found at top of the story, grabbing audiences attention and flagging up the narrative

4

Sub-heading

Informs the audience as to what is happening, when and where and who is involved.

5

Deck

Number of lines in headline such as two deck headline

6

Banner headline

A page width headline

7

Exclusive

Story published by only one newspaper

8

Byline

Name of the writer

9

Pull-quote

Can peak the audience interest often in magazines such as an interesting, shocking or a funny quote

10

Lead

First or two paragraph or the story

11

Caption

The headline under a photo. Which can sometimes anchor the image to a specific meaning or message

12

Copy

Written in print peace - the word text refers to the whole product

13

Typography of a text

Analysing the font style, size, colour and shape used

14

Graphology/ layout

The way the text has been arranged

15

Masthead

Gives name and date of publication