The Golden Triangle

Question 1

Who is involved in the golden triangle?

Answer 1

Sponsorship, sport and media

Question 2

What is the impact of media on a sport? P+N

Answer 2

Increases awareness for the sport and can increase fan numbers and enjoyment of the sport
Can decrease fan numbers in the stadium as people will just watch at home for better view and less money.

Question 3

Impact of sponsorship on sport? P+N

Answer 3

Provides clothing and equipment to teams and increases the financial gain of the sport
Can put pressure on sport to behave well and sponsor could be released if players behave badly ( performer)

Question 4

Impact of sponsorship on players?

Answer 4

Provide equipment and financial stability to the performer aswell as increasing popularity of the player
This comes with pressure, if the player doesn’t behave well they may get their sponsor taken away and risk of reputation is a constant factor.