Theme 1 - 3.2 Branding and promotion

Question 1

What’s a strong brand image ?

Answer 1

A brand recognised by everybody.

Question 2

What are the different ways a business can promote themselves/improve their brand image ?

Answer 2

• Advertising
• Sales promotions
• Publicity (e.g sponsorship)
• Social media

Question 3

What is a unique selling point ?

Answer 3

A feature of a product or service that stands out from competition, giving a business a competitive advantage.

Question 4

What are the ways a business can create a brand ?

Answer 4

• Create a USP
• Advertising
• sponsorships
• social media

Question 5

What is viral marketing ?

Answer 5

Brand awareness created through word of mouth.

Question 6

What are the benefits to using social media ?

Answer 6

Can improve brand image/ brand awareness by/as :
- building trust e.g dealing with customer complaints easily
- it can easily get the attention of consumers about products

Question 7

What is emotional branding ?

Answer 7

Creating a bond between a product and consumer by provoking an emotional response creating strong brand loyalty.