Theme 4 - 3.2 - Global niche markets Flashcards
1
Q
What is cultural diversity ?
A
Including people from a large range of cultural and social backgrounds.
2
Q
What is cultural sensitivity ?
A
Understanding people around the world have different interests and values .
3
Q
What is a global niche market ?
A
A subset of a global mass market that caters specifically to consumers wants and needs.
