Theme 4 Flashcards

(50 cards)

1
Q

Growth rate of the UK economy compared to emerging
economies

A

UK has a lower growth rate than emerging economies. Emerging economies are growing due to growth of manufacturing sector. Businesses chose to manufacture in emerging economies due to lower labour costs and access to raw materials.

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2
Q

Emerging economies

A

A
Emerging economies are economies that have increasing growth rates but relatively low income per capita
– India, china, brazil

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3
Q

What is growth rate measured by

A

annual change in GDP

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4
Q

Implications of Economic growth on businesses

A

Potential for increased profits
Reduced costs of production
Increased trade opportunities
Increase in investment

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5
Q

Implications of Economic growth on individuals

A

Reduced unemployment,
Increased average incomes
Access to quality public services

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6
Q

Indicators of economic growth

A

GDP per cap
literacy
health
HDI

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7
Q

The link between business specialisation and competitive
advantage

A

If they can increase the value added on their goods/services, this can help to gain an edge over their competitors

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8
Q

FDI

A

An investment into a country involving an external or foreign company either investing in or purchasing the goods of a local economy.

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9
Q

+ and - of trade liberalisation

A

+ Allows businesses to increase market size
+ Reduce costs, source cheaper
- infant industries cant compete
-dumping

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10
Q

Reasons for increased globalisation

A

Political change
Reduced cost of transport and communication
FDI
MNCs
Migration
Growth of the global labour force
Structural change

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11
Q

Domestic subsidies

A

Payments given to domestic businesses to help lower costs of production

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12
Q

Government Legislation

A

laws to restrict certain imports to protect customers and businesses

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13
Q

Free Trade Areas

A

reduction of import tariffs and quotas on trade between member countries.
– NAFTA

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14
Q

Customs Unions

A

removing trade barriers but also establishing a common external tariff on imports from non-member countries
– EU

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15
Q

Monetary Unions

A

common currency shared by member countries.
– Eurozone

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16
Q

+ and - for regional trade agreements

A

+ increased trade
+ efficiency gains
+ economies of scale

  • Complexity
    -exclusion
    -loss of sovereignty
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17
Q

WTO

A

Facilitating trade negotiations among member countries to reduce trade barriers

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18
Q

Push factors

A

factors that push a business to expand outside of their domestic country

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19
Q

Example of push factors

A

Saturated markets
Intense competition

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20
Q

Pull factors

A

encourage businesses to operate within markets abroad which present significant growth opportunities

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21
Q

Examples of pull factors

A

Benefiting from economies of scale
Spreading risk

22
Q

Offshoring

A

moves part of the production process, or all of it, to another country

23
Q

Reasons for offshoring

A

Lower labour costs
Access raw materials
Access skilled labour

24
Q

Outsourcing

A

hires an external organisation to complete certain tasks or business functions

25
Reasons for outsourcing
Reduced costs Allows business to focus on core competencies Easier to comply with rules and regulations
26
Assessing of a country as a market
Infrastructure Ease of doing business Levels of growth and disposable income Exchange rates Political Stability
27
Assessing of a country as a production location
Costs of production Skills and availability of labour force Infrastructure Location in a trading bloc Return on investments Natural Resources Political Stability Ease of doing business Government Incentives
28
Reasons for Global Mergers & Joint Ventures
Spreading risk Entering new markets / Acquiring national/ international brand names and patents Securing resources maintaining global competitiveness
29
Global competitiveness
ability of a business to perform better than its rivals across markets in different countries
30
S.P.I.C.E.D
Strong Pound Imports Cheaper Exports Dearer (dearer means more expensive)
31
W.P.I.D.E.C
Weak Pound Imports Dearer Exports Cheaper (dearer means more expensive)
32
Glocalisation
aim to reach customers globally and also take into consideration the needs of the local market
33
Global marketing strategy
planning, producing, placing and promoting a business’s product or service to the global market
34
Different Marketing Approaches
Domestic/ethnocentric Mixed/geocentric International/polycentric
35
+ and - for ethnocentric
+ economies of scale + research costs are lower - lose sales if not tailored to needs - cultural insensitivity
36
+ and - for polycentric
+ sales increase as meets needs + develop brand loyalty -product development - market research costs
37
+ and - for geocentric
+ sales increase as meets needs + develop brand loyalty - Costs for changes
38
marketing mix
tools that a company uses to promote its brand or product in a market --- product , price , place , and promotion
39
Ansoff's matrix
strategic planning tool that helps businesses identify potential growth opportunities by analysing their product and market strategies
40
Ansoff matrix axis
Y - global markets X - products Existing, New
41
Inside Ansoff Matrix
Top left, market penetration Top right product dev Bottom left market dev bottom right diversification
42
Global Niche Markets
small segments of the global market that are characterised by unique and specific needs and preferences
43
Features of global niche markets
Customer Service Innovation Prioritising profit Expertise quality Understanding of customer preferences
44
Factors to Consider in Global Marketing
Cultural differences Different tastes Language Unintended meanings Inaccurate translations
45
MNC
business that is registered in one country but has manufacturing operations/outlets in different countries
46
+ and - of MNCs on Employment
+ job creation + competitive wages + working conditions -exploit workers is regulations are weak - pay relatively low wages -relocate workers from their own country
47
+ and - of MNCs on Local Businesses
+ boost local economy + joint ventures -reduce supply of workers -competition
48
+ and - of MNCs on Local Communities and Environment
+ job oppurtinites + infrastructuree + pay taxes +charitable initiatives - damage to environment - leave production facilities
49
Impact of MNCs on the National Economy
FDI flows Consumers Balance of payments Technology and skill transfer Tax revenue Business culture
50
Controlling MNCs
Political influence Legal control Pressure groups Social media