Traditional Class representations Flashcards
(8 cards)
Nairn - Upper Class
positive portrayal - royal family dramatised for audience enjoyment + interest
example - King Charles doing well after prostate treatment
Leech - Middle Class
Positive portrayal - MC lifestyles presented as ideal lifestyle as concept of ‘cereal packet family’. Also noted power of ‘nuclear family’ -shows socially constructed model
example - Nutella Pancake ad 2024
Newman - Working Class
WC people stereotyped + labelled in unflattering + pitying light also found organisations label WC as problem in society
e.g. Hills borough disaster
Dodd and Dodd - Working Class
examined Eastenders + suggests show presents traditional notion of wc communities - not reflect modern day wc culture
example - characters being in tight knit communities involved in crime and deviance
Jones - working class
‘chav’ condemns wc culture + people developed concept of ‘chavtainment’ portrays wc people as bigoted, slothful and aggressive by doing this Jone’s found wc presented as scums of the earth
example - Jeremy Kyle show deals with issues within families and relationships end up in fights w
Baumberg et al - underclass
found proportionate focus on benefit fraud 29% of news stories referenced fraud + found common language to describe benefits:
- fraud and dishonesty
-dependency
Example: News headlines such as “4M scrounging families in Britain”- the media has created a false narrative that all of those that claim benefits are committing fraud
Golding and Middleton - underclass
caried out content analysis + discovered welfare issues not discussed unless connected to crime, fraud and sex
Example: headlines such as “Dad at 13” (the sun) and “4M scrounging families in Britain”( The daily Express) - shows the underclass as involved in fraud, scandals and crime
Price - underclass
‘poverty porn’ media exploits participants + their lifestyles in order to shock + entertain audiences - Benefit street encourages underclass to be condemned by wc, mc and uc
example - Benefit street
