changing masculinity representations

Question 1

Easthorpe

Answer 1

emergence of new breed of glossy magazines. E.g.
-Men emotionally vulnerable
-Should be more in touch with emotions, feminine side
-They should treat women as equal
-Care more about their appearance
example - Maxim magazine

Question 2

Nixon

Answer 2

The new man

Question 3

Mort

Answer 3

The laundrette advert

Question 4

Whannel

Answer 4

David Beckham contradictory - representations are fluid and mark him out to be traditional ‘real man’ however alternative images stress his metro sexuality

example - emotional commitment to his family image