Changing age representations

Question 1

Postman - youth

Answer 1

childhood has begun to disappear due to child interaction with media. Children sexualised in media, adult + children share same music, sports, language and films.

Also emphasised lack of difference between children in adults through clothing. E.g. little girls in high heels, adult men wearing trainers.
Children + youths being exposed to adult content

example - GTA

Question 2

Osgerby - youth

Answer 2

1900s + 200s negative representation of youths. Whereas 1950s + 1960s youth represented positively
example - Greta Thunberg

Question 3

Lee et al - elderly

Answer 3

conducted study of adverts + found old people underrepresented, appearing in only 15% of advertisements - 90% representations positive + elderly people portrayed as ‘golden agers’ enjoying, healthy, active lifestyles.

Older men more visible than older women, able to be associated with high status - women associated with family + poverty

Question 4

Biggs - elderly

Answer 4

change in representation of old age in media e.g.
Larger number of older people appearing in soap opera
Older people as more active

example - Doris Gavin and stacey

Question 5

Carrigan and Szmigan - elderly

Answer 5

advertisers targeting old people as consumers to ‘grey pound’ - increase in positive images + positive roles for older people.