changing femininity representations

Question 1

Gill

Answer 1

femininity now represented in 3 core ways of advertising:
- heterosexually desired midriff
- vengeful sexy woman
- hot lesbian
example - Dolce & Gabbana advert woman presented as active, powerful sexual subjects

Question 2

Westwood

Answer 2

transgressive female roles in British TV - females now presented in way breaking hegemonic gender roles - empowers women
example - Hidden figures

Question 3

Glascock

Answer 3

range of femininities in media such as ‘independent women’ represented within films and TV shows
example - Black Panther

Question 4

Gauntlett

Answer 4

found younger audiences open to having female lead as well as male - also noted women have become tougher and not just sensitive and caring
example spiderman 3