Types of Conformity

Question 1

Which psychologist stated people conform in 3 ways?

Answer 1

Herbert Kelman (1960)

Question 2

Describe the concept of internalisation.

Answer 2

Occurs when an individual fully accepts group norms.
Individual’s view persists publicly and privately.

The change is permament bc individual has internalised attitude - it becomes a part of how the person thinks.

Question 3

Describe the concept of identification.

Answer 3

Individual sometimes conforms bc he values something about the group.
Individual identifies w/ group so wants to be a part of it.
Behaviour changes publicly, but may not agree privately.

Question 4

Describe the concept of compliance.

Answer 4

Individual goes along w/ group, but personal view isn’t changed.
Behavioural change is public and superficial.
Behaviour stops as soon as group is absent.