Types Of Data Flashcards

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1
Q

What is qualitative data

A

Non-numerical data-displayed in words

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2
Q

Strengths of qualitative data

A

-depth detail
-allows pps to further develop opinion hence greater external validity
-meaningful insight into pps views

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3
Q

Weaknesses of qualitative data

A

Difficult to analyse
Difficult to make comparisons it’s other data
Researcher bias

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4
Q

What is quantitive data

A

Numerical data

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5
Q

Strengths of quantitive data

A

Can be analysed statistically so converted into graphs or charts
Easy to make comparisons with other data

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6
Q

Limitations of quantitive data

A

Lack of depth detail
No meaningful insights in pps views
Low external validity -pps can’t develop their opinions

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7
Q

What is primary data

A

Info is obtained first hand by the researcher

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8
Q

Strengths of primary research

A

Targets the exact info that the researcher needs so data fits their aims and objectives

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9
Q

Limitations primary data

A

Time consuming
Expensive

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10
Q

What is secondary data

A

Data is collected by someone else other than researcher
Not first hand

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11
Q

Strengths of secondary data

A

Cheap
Less time consuming

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12
Q

Limitation of secondary data

A

May be outdated data
Not reliable data

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13
Q

What is a meta analysis

A

A researcher looks at the findings of many different studies to produce an overall view

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14
Q

Strengths of meta analysis

A

More generalisability as using lots of data
Increases validity of conclusions

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15
Q

Limitations of meta analysis

A

Research design in studies varies so may no be comparable

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